Posts Tagged "visibility"

“Get The Word Out” Facebook Contest Triples Facebook Fans

Social media has become one of the greatest ways to promote brand awareness when you are just starting out with an online business.  City Escapes Nature Photography came to that conclusion after starting their business selling limited edition wildlife and landscape prints mainly at art shows.  Currently they intend to transition their business to be done primarily online.  Due to the little recognition they currently have, they are using social media as a way to increase their brand awareness and to reach out to customers who may not be able to attend the art shows that they host.

Their first campaign they did that focused around social media was a standard “Get the Word Out” Facebook contest.  After having a low number of friends on Facebook a year after setting it up they set a goal of growing their seven friends to 100 in a month and a half  in order to raise their visibility within the Facebook community and also potential customers who share an interest in nature prints.  The deal they made with their fans was if they reached that goal of 100 Facebook friends they would then raffle off a limited edition photograph among those who liked their Facebook page.

To start promoting this contest, City Escapes Nature Photography reached out to their friends and family to like their page and to share it with their friends.  This turned out to be successful as mostly all of their friends they asked to like the page did, but only few shared the information with their friends.  Because this was their first social media effort they did not want to use Facebook ads so they could determine the effectiveness of their approach. Throughout the month and a half they ran the contest they would remind their personal and company friends about it once a week.  They also highlighted the promotion in their newsletter and put it on the front page of their website.

The end of the campaign resulted in them tripling the number of likes they already had on Facebook, although they did not reach their quota of gaining 100 Facebook friends.  Given the baseline response they received, they plan to run a similar contest next year possibly including Facebook ads.  They said it is important to be realistic about the impact of any particular campaign so that you can appreciate each success as it happens.

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SocioSaurus

SocioSaurus is a popular website started by Nicky Nikolaev as a way to help people get their business name out to potential customers.  This website is a place that gives useful information, tricks, tips and tactics showing how to better your social network profiles in a way that will help to generate more traffic.  Nicky teaches that the better your profiles look with good content, the more loyal followers your business will get.

All of the information provided on this website guides readers into the social media world.  The goal is to help people learn the proper ways of using social networks while also keeping up with the pace of how much social media is changing.  People need to be prepared and kept up-to-date with how quickly social media can change.  They  need to learn how to use it properly in order to get their name or brand out to the people who are listening.

“Social media is dynamic and is changing as we speak,” Nicky mentioned in a recent interview with him.

Social networks have evolved into businesses so quickly that many of them need help learning how to handle it.  Businesses are starting to learn that it is tough to gain attention from traditional marketing anymore, and that the best way to reach out to potential customers is  through the web.  Whether it is on mobile devices or computers, people are connecting through social networks daily.  Nicky comes into this equation by giving businesses valuable information on how to get people to be interested in their services.  When Nicky is posting on his website SocioSaurus, he makes sure that whatever he posts will be useful to people.  He mentioned that it is not a daily task that he does, he only posts when he feels that there is something valuable he needs to share with his readers.  One tool Nicky teaches is the right way to use search engines.  The most important part of a business is getting it out to those who may be looking for the products or services they have to offer.  Nicky has proven with his own efforts that optimizing social profiles puts you higher in search engines and will generate more traffic to the sites that show up first.

“If I can do it, you can too,” a quote from Nicky on one of his Youtube videos explaining how to properly market your business through social networks.

In the interview I had with Nicky he said that out of all the social networks there are, LinkedIn is his favorite one to use.  He said that is more corporate orientated and that it seems to grab more eye balls.  “LinkedIn is a great platform for businesses focused on B2B campaigns, and the right platform to reach out to clients.”  If you take a look at Nicky’s LinkedIn profile you will be able to see how the way he has it set up pulls potential clients in.  He has information based on what he does best including the ways that he can help you.  That is what businesses need to be doing.  They need to show their customers along with potential customers how their services or products can benefit them.  Also they need to produce eye grabbing content to their websites to get people interested in what they sell.  The more followers a business has, the more it appeals to other people.  If they see that there are multiple fans of a business, they will know it is a good business and want to check it out to learn more about it, considering going to that business for their products or services.

When it comes to helping customers in social media, Nicky feels that the customer is the most influential person.  If you do not respect, or listen to the customer’s wants and needs, then you are sure to fail.  Even if the customer is not well educated in how to use social media, you still have to listen to what it is they want to do and guide them in the right direction.

One of Nicky’s biggest achievements was when he drove a ton of traffic to a corporate website that had been unpopular for five or six years.  Nicky had the idea of integrating a blog into their website and wrote an article to try and generate traffic to the site.  He provided such good content that in just a couple of days so many people were checking out the site that it nearly brought the service down from so much traffic.

All it takes is visibility, good content, eye-catching profiles, and listening to what customers want to drive more traffic to a business website.  Nicky Nikolaev’s success has proven that all of these tactics work, and he loves to share them with as many people as he possibly can.  He shows how easy it can be to market a business as long as you are willing to take the time and learn.

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