A Viral Youtube Video Receives 5 Million Views

During the Obama vs. McCain election, Hooman TV came out with a viral video to explain the importance of youth voting in this election.  To help spread the video Hooman TV partnered up with LS Interactive.  Together they came up with a set of goals that they would like to see happen.  Their goals: to get over three million views and  3,000 comments about the video.

 To start off the campaign they went to Facebook to share the video through their newsfeeds.  While sharing the video through Facebook they also targeted political oriented groups and shared a brief description about the video and also posted a link to it on the groups’ walls.  Reaching out to people on Facebook was just a small section of their targeted audience.  They mainly focused on getting user’s attention on Youtube.  Their efforts were focused in a three pronged approach:

  • They remained active when viewing the comments that were being left about the video.  There were four people that actively focused on the comments and as soon as a comment was left, they would instantly respond with a comment of their own.  Doing this was crucial to the campaign because it was a way to keep discussions going.
  • They set up keywords that were popular in other political videos.  Youtube finds videos for users based on keywords that they use, so LS Interactive searched each day during the campaign for the top political videos and matched Hooman TV’s keywords to those videos.
  • They remained engaged with the blogs and other websites that had links back to their video.  Because of Youtube’s link data LS Interactive was able to find out which blogs or websites added a link to the video on their page.  Once they obtained that information they would go to the page and leave a comment thanking them for sharing the video with their friends and followers.  Doing this created even more discussion about the video and also made Hooman TV known as active members in the online community.

At the end of the campaign, the results were even better than they had expected.  Many different blogs and websites like CNET, Huffington Post, and Yelp posted about the video.  They exceeded their goal of 3 million reviews and ended up with over 5 million views of the video and it also received 3,692 comments.  With 3,700 user rating, the video received 4.5 stars.  The team of this campaign thought out every single step and set realistic goals for themselves.  Because they continued to stay active throughout the entire campaign, their goals were more than they could have hoped for.


Old Spice ‘Response’ Campaign Goes Viral

Here’s a face that is well known to many, the Old Spice Guy.  Old Spice started out with their “The Man Your Man Could Smell Like’ campaign and took that campaign a step further with their ‘Response’ campaign.  Putting the two campaigns together created much success for the brand.  The ‘Response’ campaign included 180 personalized Youtube videos from fans questions and comments on Twitter and Facebook.

One Tuesday morning in July the Old Spice Guy, also known as Isaiah Mustafa, went to Twitter to hear questions made by fans of his videos.  One of the questions were, “If there was an epic battle between you and a rabid lion, who would come out looking better?”. Mustafa would find the most asked or most interesting questions and make his next video based on those questions.  Mustafa did this for one day only, gathering enough questions to later maker 180 videos to answer those questions.

Not only did Mustafa respond to fans, but also celebrity admirers.  After actress Alyssa Milano tweeted to Mustafa that she had a crush on the Old Spice Guy, he posted three videos dedicated just to her.  At the end of one of the videos it showed the Old Spice Guy writing a love note to her and sending a bouquet of flowers.  The result of this celebrity flirting on Twitter created a massive ‘Wow Effect” and caused the campaign to quickly go viral.

In another video Mustafa grants a request from a fan that goes by the user name of jsbeals to propose to his girlfriend.  As the Old Spice Guy, Mustafa pulls out a diamond ring, two candelabras and says  “Your love has blossomed from a seed into a fully grown love plant and now it’s time to fertilize that plant, will you make jsbeals the happiest man in the world and marry him in real life?”

Using Isaiah to play the Old Spice Guy caused many people to talk about the brand on a daily basis.  Instead of using his actual name, they refer to him as The Old Spice Guy, getting people to always say Old Spice.  The Old Spice brand stayed connected with fans through these videos by taking the time to respond to as many fans as they could.  It shows fans the dedication Old Spice has to make relationships with their customers.

So what would happen if the Old Spice Guy fought with a lion?  Well, he lets us all know that they would both come out looking amazing. Because the battle would end with him sitting a top of this lion in a saddle encrusted with giant, expensive jewels, and rock guitars playing perpetual solos.

Statistics From The Campaign

  • Received 5.9 million Youtube views the first day
  • On the second day of the campaign, 8 of Old Spice’s videos were named most popular out of 11 on the web
  • A week after the campaign launched, their Youtube videos received over 40 million views
  • Old Spice’s Twitter followers increased by 2700%
  • Facebook fan interaction went up 800%
  • Traffic to Oldspice.com increased by 300%
  • Branded as #1 most viewed branded Youtube channel of all time
  • Old Spice sales are up 107% making them the number one brand for men’s body wash