Salesforce.com Helping Companies Transform Into Social Enterprises

Salesforce.com has come out with a new social enterprise that will easily connect businesses with their employees and their customers through social, mobile and open cloud technologies.  On August 31st during their ninth annual user conference CEO Marc Benioff announced many new services and products that were to speed up social app adoption in the enterprise.  These products include Chatter Now, Chatter Approvals, Chatter Customer Groups, Chatter Service, and Data.com.

“Our social enterprise vision fundamentally changes how companies collaborate, share and manage information,” said Marc Benioff, chairman and CEO.

 This new vision was described as a three step formula.  The first step was to create a social customer profile that keeps track of the customer’s social media efforts.  These efforts include what they are ‘liking’ on Facebook, what they tweet about on Twitter, who their connections are on LinkedIn and everything else they do on social networks.  The next step was to create employee social networks that will deliver information straight to users, instead of the users having to look up information themselves.  To help employees at work easily collaborate with one another across the company for a more effective way to engage, sell, and service customers, the Salesforce Sales Cloud, Service Cloud, Chatter, Data.com and Force.com help companies to build the private employee social networks.  The final step to the formula was to build strong relationships with their customers across the popular social channels by building customer and product social networks.  Using Salesforce Radian6 and Database.com companies are able to listen to the web, engage, and analyze what their customers are saying about them.  Companies are also able to create apps where people can interact with their brand.  These apps can be accessed through any device and use social and mobile technology.  With the customer and product social networks, companies can bring their products into any conversation allowing consumers to not only ‘like’ the product, but also to become friends with the product.

Salesforce’s three step formula was established in order to help companies transform into social enterprises.  They are doing this by introducing new apps for their Chatter social networks applications including Chatter Now, Chatter Customer Groups, Chatter Approvals, Chatter Service, and Chatter Connect.  “One of the biggest things to come out in the past 18 months is the ability to share files right within Chatter,” said Kraig Swensrud, Chief Marketing Officer at Salesforce.com.  More features that were announced to come out later in the year were Data.com, Touch.salesforce.com, Heroku for Java, and Database.com.  Touch.salesforce.com is part of their mobile technologies that allows users to access salesforce.com from mobile devices, mainly smartphones.  Users can use this app to run other apps on their devices but still store their information in a cloud.

At the end of the annual conference Marc Benioff told of a new Salesforce License Agreement that would give customers predictable pricing.  The agreement included access to Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Chatter, Salesforce Radian6, Force.com, Heroku and Database.com.  This new social enterprise is not only about connecting companies and employees to their customers through social networks, but now also through mobile devices.  They have expanded the way people can connect with others through salesforce.com.

Google+ VS. Facebook-Which One Will Come Out on Top?

The on going battle between the two social networks Google+ and Facebook heated up last Tuesday when Google+ became public to the people.  During the time Google+ was announcing new changes they have made to their network, along with going public, Facebook was undergoing changes of their own.  Back to back announcements were being made between the two rivals all day Tuesday.

Many Facebook users are upset with the changes Facebook has been making.  Recently Facebook has made changes to their news feed highlighting posts that are more important than others.  Users have not been responding to this new feature in a good way and have even made suggestions to make Facebook the way it used to be before all of the new features.

“This morning I spent several minutes unmarking stories as “Top Stories” just so I get my news feed back into some sort of chronological order,” a comment from a Facebook user.

As Facebook is getting negative responses to their changes, Google+ is being applauded for the many new features they have come out with.  They have updated their Hangout feature to where it can now be used for broadcasting on any smart phone with a camera.  This feature allows nine users to connect and video chat together all at once.  Later they announced that this feature will soon be available for all Apple users.  The makers of Google+  believe that Hangouts should keep pace with how people socialize in the real world, so launching this feature on mobile devices allows people to always have it with them.

The competition between these two networks has started to become so out of control, that it is like Facebook is scrambling to stay ahead in the game.  When changes are made to Facebook there are no announcements about it, or messages to let users know about the new features.  Users feel like Facebook just keeps digging a deeper hole in each attempt they make to stay the world’s #1 most used social network service.  People like the way Facebook use to be, it was simple, easy, and enjoyable to chat with friends.  Now there are so many changes, each time someone logs into their account it looks completely different and is continuously becoming harder to understand.

When Google+ was just starting out and could only be accessed by an invitation only, Swedish technology entrepreneur Anton Perlkvist wrote that “Google+ is like a house party without alcohol where everybody is just standing around waiting.  Now that things are starting to happen, Google+ has improved dramatically.  The makers of Google+ were waiting for the perfect time to launch their network to the public.  It was important to them to make sure everything was perfect and ready to go before letting too many people join.  One advantage they have over Facebook is that Google+ encourages their users to gain more followers.

There are still some people out in the world that are not too sure about either of these two social networks.  A comment from a user noted that the two networks are so concerned about upgrading and adding features that they are not taking the time to worry about user privacy.  This being the real issue when using any social network.  More and more these days user’s information is being sold to companies for either good or bad reasons.  As this issue is brought up to Facebook or Google+ it very well could take a toll on either network.  Users provide their information to share with friends and family, not for it to be distributed throughout various different companies.  If this becomes a major issue for users, then both Facebook and Google+ are going to have to work harder in this area.

Google+ is starting to rise to the top with all of their efforts to become one of the best social networks.  During one of their announcements they did not give out the number of users they have so far, but analysis say there are over 25 million users on Google+, and this was before they went public on Tuesday.  They still have a ways to go before catching up with Facebook’s count of 750 million users, but with all the changes that have been occurring, this may be sooner than we all think.  Will Facebook fans stay true, or will they all wonder away to what is becoming known as “a worldwide…interesting party?”– Anton Perlkvist.

Mingle Media TV: Sharing News Across Social Networks

Women all over the web enjoy scripted, unscripted, live and produced lifestyle entertainment year round, seven days a week provided by Mingle Media TV.  As an online media and interactive web TV network, this series of broadcasts is promoted through Twitter, blogs, Facebook, and many other very popular social networks.  Mingle Media TV also airs live on iPhones, Blackberrys, and Android platforms and can be viewed through over fifteen syndication sites.

Online viewers of Mingle Media TV reach up to 25,000 daily views of people watching video coverage, web series, and live broadcasts.  Currently in the top 20,000 websites in the U.S.,  Mingle Media TV’s live web shows feature lifestyle experts and social media advice from celebrities, authors, and bloggers.  Recently, Mingle Media TV has expanded its web series with independently produced shows including science fiction, teen soaps, drama and action.  They have also covered red carpet events, charity events and behind the scenes footage.  In the past they have been lucky enough to feature the Oscars and Golden Globe events.  They cover everything from lifestyles, major events, comedy, the outdoors and families.  The goal is to give people all around the web all of the unseen news and stories that go on at big events.

During all live shows, viewers get the chance to chat with the host and other viewers online or from their mobile devices.  Once the live shows are over they are then posted to all of the social media video sites like YouTube.  If fans miss the live show, they still have the chance to watch it another day on a different website.  Mingle Media TV also has a blog that talks about events that they attend.  On their blog is another place where they share footage using Youtube videos.


Mingle Media TV stays active on Twitter, Facebook and many other social networks making sure fans get the most out of their web series.  On their website they have a link to click that lets you choose which topic you would like to watch.  You can choose from fashion, red carpet events, finance, food, travel, music, and many, many more.  Their website is a great place for viewers to stay up to date with all of the latest news and to chat with one another about all that is going on.

 

Frog Social Media Solutions

Frog Social Media Solutions is a full service social media marketing and writing company that focuses on helping local businesses join in the social media world.  Currently their biggest focus has been promoting their own business to get the word out and share with others about their services.  Their goal is to acquire many more small and local businesses to their roster of clients. “We are attempting to maintain an outstanding online presence that is unmatched by any other social media marketing business,” quoted Founder of Frog Social Media Solutions, Vincent Frogameni.  In terms of helping businesses, they feel they can start to save mom & pop shops if they make their business present on social networking sites and build an all new fan base for them.

The progression of Vincent’s business has been growing daily at an amazing rate.  The team at Frog Social Media Solutions finds it to be very important to interact with fans and clients of theirs.  They have noticed that many social media marketers out there do not interact or engage with their fans on social networks.  That many of them just post news or new information about their businesses without any consideration of what their listeners think or have to say.  Another bad practice that they have seen from many social media marketers is their unlikeliness to provide feedback to clients about what is happening in their online community.  Vincent and his team make it their priority to create contests, events, and respond back to every single fan that contacts them.  They believe the whole purpose behind social media is engagement and interaction.

“We let our work and effectiveness speak for us.”

 

Lately Frog Social Media Solutions has been gaining a lot of recognition on Twitter and Facebook.  When they first started using Twitter and Facebook, they made the mistake of not visiting those websites at least once a day.  Vincent mentioned that if you have an account for both of those networks then you must stay very active on them and talk to everyone involved in talking about you.  If you have and inactive page then it is unlikely that you will gain any more followers or ‘Likes’ and you will instead start to see your numbers plummeting.  Out of the many social networks, Twitter is their favorite one to use. “Twitter is a great way to get your point across in fewer than 140 characters.”  They also mentioned that the amount of targeted followers that can be acquired is a great selling point for any social media marketer.  Because of the fact that Vincent and his team now stay very active on both Twitter and Facebook, clients have a lot more trust towards their company because they have online proof of how social they are and how much their fans love them.

One of the unique factors that I found interesting about what Frog Social Media Solution does is that they love to help others in the same field.  They have created different LinkedIn groups for other like minded individuals to stay connected.  Also, they provide information for other social media marketers to learn about what it is they are doing to help them with their own efforts.  One of the groups Vincent created on LinkedIn is called Social Media Marketers United.  With this group he plans on getting a bunch of social media marketers together to help each other by sharing industry information, answering questions, and bouncing campaign ideas off one another.

On Twitter and Facebook their main audience is other social media marketers and social media fanatics.  Social media is their passion and they find it refreshing to share their insights and services with others just as passionate as they are.  Fans of their business are always saying how much they love their “jacked” frog logo because of how much it stands out in a crowd.  Since they supply fans with useful information, they are proud to say they have not yet received a single negative response or comment.

“I would have to say that the single most successful accomplishment we have made is creating an engaged community. We love our fans and love chatting with them about everything social media!

Fox eCampaigns

Working with small businesses and realty agents with their social media marketing efforts can sometimes be a challenge.  There are many tasks that go into creating successful campaigns for businesses who are not too familiar with social media today.  Jason Fox, founder of Fox eCampaigns works with these businesses to help them create a campaign that will get them recognized with their targeted audience.  When first starting work with a client, Jason sets up a meeting to figure out what they are already doing for their strategy, and what their niche is.  Once Jason has discussed what his clients’ want, he then creates a new strategy for them, or even comes up with a social media campaign.  Jason usually tries to get his clients interested in doing a SEO campaign because it is the easiest and quickest way to get noticed.  As long as you have the right keywords in the right places from a business website, then search engines are able to pick them up putting that business website at the top of list.

The strategy or campaign that is created depends on the type of company or business.  “There is not a one size fits all solution, it is very dependent on the different businesses, what a business wants to achieve.”  Most of the campaigns that Jason runs for his clients deal with creating a WordPress blog and e-mail marketing.  The goal is to create a campaign that will generate traffic to the business he is working with.  His favorite social media channel to use when promoting his own business, or one he is working with is Facebook.  Jason’s strategy on Facebook is simple, he posts about what he is doing on different groups and there are millions of people on Facebook so it is a good way to get your message out.  

While talking with Jason about any recent campaigns that he had done, he explained to me one he was currently working on for a mortgage company.  The first step for the company was to build a professional and completely customized WordPress site for its main office.  Then he was going to build twelve other WordPress sites on a multi-user platform for the twelve lenders of the company, each one of them being unique but still in some way connected to the main site.  The next step was to create another customized theme for the main website of the company put together with the strategy previously talked about in mind on how they want to offer different incentives.  The purpose of having the twelve different sites for each employee is so that they can all blog as an office.  Once one employee blogs about something, it will go out to the rest of the office so they can all stay up dated on what is going on.

Once the work of getting the strategy down and incorporating that in to each of the websites, he then planned to start an SEO campaign that would run on the main page of the main lead generation site.  The goal was to maximize five to ten keywords for the local area and then distribute them down to representatives.  After creating the best possible keywords for search engines to pick up, Jason then planned to syndicate them out to the custom fan pages on Facebook that he would also be creating for the mortgage company.  Not only would he create the fan pages with the same theme as the main websites, but he was to also create a Facebook landing page with the same branding to create credibility.  He then is going to shoot off to Twitter to post important information about the company to a whole different audience.  The most important purpose is to reach out to as many people as possible about the mortgage company.  He wants to get people interested in it so that they can have a larger fan base and gain more customers.  One of the final steps Jason planned to do in helping this company grow was to create a short professional video to post on the company’s main page of their website.  The video was to be about the company, what they do, and how people can benefit from their services.

Now this is just an example of a campaign Jason is currently working on.  Each one of the campaigns vary depending on what it is his client’s want.  Although each campaign ends up being different, Jason has found that the people he works with all want a similar result; that is to get potential customer e-mail addresses.  By getting a bigger amount of e-mail addresses, the businesses then have a higher rate of people to reach out to about the services they offer, meaning the more customers they are sure to get.

95 percent of people on the internet are on research mode, they don’t want to buy right away.”

When Jason works on his own e-mail marketing, he mentioned that every time he sends out an e-mail, he gets business.  People do not want to be sold right away, they want to do their research to see what best fits them.  By adding them to your e-mail list, then you are always at the top of their mind.  “You first want to offer them solutions to their business, be a publisher rather than a marketer.”

Tumblr-Rising to the Top of the Social Networks

Tumblr Logo

Tumblr is a new and very popular social network for bloggers.  A network where bloggers can all connect by sharing images, links, quotes, videos and post text.  Millions of bloggers every day count on Tumblr to share news or stories.  Users of Tumblr write short form blogs, they are able to follow others sharing their blogs or they can keep their blogs private for only some to see.  With over 6.8 million weekly visits, Tumblr is rated as the 10th most used social network on the internet.

Soon after Tumblr was founded in 2007 by David Karp, 75,000 bloggers changed to that platform and since then more than three million users have been using their service.  According to a post made by Karp in 2010, the site averages 2 millions posts, and 15,000 new users daily.  The number of post continuously goes up every minute each day.  As of right now, on www.tumblr.com/about, there are over 41 million posts from just today.  The total number of posts on Tumblr since it has been founded is over eight billion, and the total number of blogs is over 25 million.

With so many social networks out there, what makes Tumblr so unique?  Tumblr can be accessed from wherever you are with your browser, e-mail, phone, or desktop.  It is an effortless way to chat with friends, post pictures, and share videos.  Everything is customizable for your liking including colors and your theme’s HTML.  Tumblelogging is short, to the point and direct, making blogging quick and easy for users.

Tumblr has so many features that sets them apart from all other social networks.  One feature includes calling in your posts.  By calling 1-866-584-6757 bloggers are able to call and record their posts, which will then be put on their blog as an audio post.  Also there are no ads forced into your blogs, Tumblr makes sure your blog is for you and not anyone else.  After posting, you can automatically update your twitter so even more people can read your entry for the day. One more great feature for bloggers is, they are allowed to open up their blogs for Q&A.  In the Terms of Use for Tumblr it is stated that all bloggers keep their copyright.  This has turned out to be a great feature because some users on Tumblr have been offered book deals based on the blog entries.

In June 2011, Tumblr surpassed WordPress and soon may even pass Facebook and Twitter.  Tumblr is rising to the top quickly and may soon become the number one social network on the internet.  With the many different uses and features it is no wonder why so many bloggers have changed to using Tumblr as their number one social network.

Brain Gain Recruiting

Brain Gain Recruiting does something that is not well known to many people when it comes to looking for people to recruit.  What they do is called Sourcing.  Sourcing is what it is called when you look for people online through social networks to recruit.  Sourcing allows recruiters to dig deeper in the web to find exactly who they are looking for.  With the help from social networks, recruiters are able to find out more information about a person than they have ever hoped to.

An expert at sourcing and employee of Brain Gain Recruiting is Irina Shamaeva.  Irina uses every resource she can find to search the web and social networks for the right people to recruit.  She uses advanced product sourcing tools to help her.  Today, with so many different social networks, there are many ways to find people to recruit.  There are blogs, LinkedIn profiles, Facebook, Twitter, and so much more.  Along with searching through those networks, Irina also runs many of her own websites including her blog, Boolean Strings, which she stays very active on feeding readers with valuable information about the correct ways to source.  More websites of hers are the Boolean Strings LinkedIn group-a large group on LinkedIn that gives people a place to exercise their abilities, and a Twitter for Sourcing and Recruiting group.  With all of the groups combined she has over twenty thousand members from 70+ countries around the globe.

The web is a space full of places to find out about people when looking to recruit.  There are so many different places to see what people do, what their interests are, and their favorites. So it really gives you an advantage when it comes to talking with these people.  You already know so much about them, it is easy to start a conversation with them and gives you a better chance of recruiting them.

When it comes to informing readers about sourcing, Irina turns to Twitter to give out information.   Not only does she use Twitter to talk about sourcing, but also to express herself.  Irina feels the best part about Twitter is how it can represent a personal brand.  It is a way to talk to millions of people about what you are doing, selling, or the services you provide.  It is important for businesses to remember that while using Twitter they can not just post every now and then about new products or services they offer.  They need to remember to talk with their customers and build relationships with them.  With over 14,000 followers on her own Twitter, Irina uses it as part of a way to influence other people about the great aspects of sourcing, and she forms relationships with these people.  “Part of a professional brand for internet resources and the right tools.”

As a recruiter, Irina is one of many, but as a sourcer she is very well known to others.  Irina has won two contests, runs her blog Boolean Strings, and runs her many other networks while also searching for people online.  She works very hard at what she does and is very talented.  Her blog, Boolean Strings, has only been ongoing for a couple of years and already has had one hundred thousand visitors to the site.  She feeds readers with free and valuable information.  With a technology background, she has also invented a set of her own tools to provide to other recruiters.  One of those tools is a search engine that goes past Google to narrow down the search results to the type of skills they are looking for in a person.

In 2010, Irina won the first  SourceCon Challenge giving her the title of Grand Master Sourcer.  SourceCon started out as an idea to develop an educational conference for sourcers and recruiters.  The fist conference held was in 2007 and since has become a place of knowledge for people to learn all about source recruiting.  One day while Irina was on SourceCon reading up on the weekly news she notice a word meaning Norther Flicker to be misspelled.  That caused her to go to Flicker to look it up.  From there she found the search for “tweety bird” was on a profile many times with seven different pictures.  While looking at the pictures Irina noticed most of them were taken near Phoenix, AZ and there was also a Google map that showed a little warehouse of where the birds were probably being nurtured at.  On the same profile she was looking at, there was a quote saying “A rocking good time with Ed Twinge.”  Searching for Ed Twinge brought Irina to another Twitter profile.  From there on Irina kept finding more and more clues that got her closer to finding the final clue which was a number to call.  Calling that number was the final step to winning the challenge.

Irina Shamaeva was very proud to win this challenge and was presented with the opportunity to speak at the next SourceCon conference.  She works very hard to give people the information they need when it comes to recruiting and has developed many advanced ways to source on the internet.  Her accomplishments and dedication to what she does, is the reason she has been so successful in her line of work.

Cory Booker Connecting with Residents Through Social Media

Cory Booker has become a fan of using social media as a way to connect with the residents of Newark, New Jersey, the largest city in New Jersey with roughly 280,000 residents.  Booker is the mayor of Newark and cares greatly about his residents.  He uses social media networks like Twitter, Facebook, and his blog to reach out to all of his supporters.

Mayor Booker uses social media to take action and show real customer service There is no team behind his blog or Twitter responding on his behalf.  He is behind it all making a difference, and at a very fast pace.  He is all about answering questions and providing his residents with any help that they need.

In December 2010 a horrible blizzard hit New Jersey and surrounding areas causing five feet drifts and many people to become stranded.  Booker went straight to Twitter and told his residents if they need help with anything to let him know.  Most of the roads were covered in drifts that restricted citizens from being able to go anywhere.  He started to get tweets back about roads that have not yet been plowed.  Booker would ask which roads they were and go himself to plow the roads, if a plow could not fit then he would be out shoveling the snow.  Many volunteers would go with him to get the job done faster, while he was at one spot, his team would be somewhere helping other people.

Another approach Booker uses Twitter and Facebook for is encouraging residents to become part of the night patrol.  In his messages he includes links to his Youtube videos where he asks people why they decided to participate.   He then requests that those people turn to the camera to state their names then shows them saying “I’m taking responsibility.”  Next to Twitter, Booker uses Youtube frequently already having 92 videos posted.

Although Booker uses social networks most of the time as a way to communicate his thoughts and ideas to residents, he still runs some campaigns the traditional way.  He has integrated social media into his campaigns as a way to reach out to more people and ask more people to volunteer.  Doing campaigns this way has made him popular with the people of Newark as it is an efficient way to connect with him.

Connecting with residents through social networks is done on a daily basis for Booker.  He is always out on different locations making a differences and cleaning up the city.  Through Twitter he keeps the residents up to date about what he has been up to and what they can do to help out.  Booker started his blog in 2008 and following that signed up for Facebook, Twitter and Youtube.  Ever since, he has made a difference through using these social networks with over one million Twitter followers and 49,000 likes on his Facebook page.