Social Media Marketing Made Easier With the Use of Twitter

Millions of people use Twitter on a day to day basis.  It has come to be one of the most used ways today that people communicate to one another.  Also know as microblogging, companies use twitter as a way to get messages out to their targeted audiences in 140 characters or less.  Using Twitter as part of their marketing efforts is an easy, quick way for companies today to advertise their products for no money at all.

The goal of using Twitter for companies is to get messages out to you audience while also building relationships with those people.  Because of the character limit on your tweets you are able to tweet messages many times in one day with out overloading your followers with too much information all at once.  Twitter also allows you to target your audience by using hashtags(#) and typing in keywords.  That way when a customers is looking for posts on social media, they can type in #socialmedia and if that hashtag is included in your post, it will show up for them to find.

If people like the information you provide then they have the option to follow you.  Once someone is following you, each time you post something new, it will show up in their news feed.  Also if there is a tweet that gives important information, you can retweet it so more people will be able to see it.  The average Twitter user has 126 followers, so each time your message is retweeted, 126 more people on average will see the message each time it is retweeted.  Twitter is an excellent tool that will help to get word out about any new company information.

Above your Twitter timeline, which is the news feed of posts from the people you follow, you will also have an @Mentions link which will show you the post that include your company Twitter name.  This allows you to always see what it is people are saying about your company whether it is good or bad.  Many companies have used Twitter as their source of customer service.  It allows customers to tell the company what problems they are having, and since Twitter messages are received in real-time, the company can instantly talk with that person to help them fix their problem.

Tweeting messages can be accessed through the Twitter website using any mobile device or just a regular computer.  Only 20% of traffic comes straight through the Twitter website.  The other 80% of traffic generally comes from third party programs from users using smartphones or other mobile devices.  Today there are over 200 million Twitter accounts and just recently CEO Dick Costolo revealed that over 100 million of those accounts are active on a daily basis.  Half of those active Twitter accounts log in daily and the other 40% have not tweeted for about one month.  The team of Twitter defines active users as people who log in at least once a month.

When you use Twitter to run a campaign, or to promote your business it is important to remember to daily tweet at least 2 or three messages.  Your efforts may not be instant, but the more you work on it the more people will start to follow you.  Then once you have a good set of followers, more people will receive your messages allowing many of your tweets to go viral.

Google+- Thriving to be the Best Social Network

Google is a well known search engine tool to millions of people on the web.  In an effort to form a social network, Google formed Google+.  Google+ is basically a set of services that people already use, but their idea is to make them better.

Google+ Features

Google Circles– groups of people that can be put into categories like friends, family, company, ect.  With each group you are able to drag and drop contacts into the circles.  This allows you to share the information you want each group to know.   Before starting this project Google wanted to find out the common denominator of what it is that people do.  What they found out is people selectively choose what they want to say to people.  This is where the Google Circles come in.  If there is something that you would like all your friends to know and not anyone from your company, or even your parents then you can focus on the conversation in your friends circle.

Sparks– help you find interesting information based on your interests.  Sparks automatically provide you with articles, links, videos, and photos of your related interests.  These were created as a way to share like interests with your online friends.  In over 40 languages Google provides users with content that are based on what they are interested in.  They are used as a way to spark conversations with friends who have the same interests.  Google makes it easy to find articles of interest by sending them automatically to the user, instead of the user having to research around to find what they like.  Users are able to share these sparks with anyone of their circles.

Hangouts-Virtual rooms that allow you to video chat with people in your Google Circles.  Video chat is popular with people all around the world.  It s an easy way to communicate with someone with out having to go over to their place to talk to them.  Google+ created hangouts so people can do just that.  The best part is they can talk to multiple people all at once making it a hangout for all of their friends.

Huddles– An app that allows you to message everyone in a circle.  People these days are always so busy that it can be hard to make time for friends or family.  That is also why Google+ huddles were formed.  In huddles people can have group conversations with everyone in their circle to let them know what is going on right that minute.  Now available as an app on Android phones, you can stay in touch with your circle at all times.

Instant Upload– Once you take a snap shot on your Android phone, that picture is automatically uploaded to your Google+ profile.   Almost everyone in the world has their phones with them, it is an easy way to stay connected with friends.  With Google+ instant uploading you are able to add the location of your pictures then it is automatically uploaded to your profile.  Adding the location shows friends where you are at so that they can come join you if wanted.  This feature was added because Google understands how annoying it can be to have to download all your pictures at once onto your computer.  By having it instantly loaded makes this hassle go away.  Although before the picture is uploaded, Google+ asks for permission to upload the picture.

Google Circles- One of the features of Google+. You just drag and drop contacts into the circle you want them in.

Google+ has partnered with Android and now you can have it with you all the time by downloading the app from your Android phone.  Like on Twitter, it provides you with updates from all of your friends.  As of right now Google+ can only be accessed by asking for an invitation.  Once you get an invite then all of the features will be available to you.  To access your account, you will see on top of the Google page a +You.  That is where you click to start chatting with friends and family.  Google+ is still under maintenance and may have a few kinks in it, but that is why they need you.  Google wants to get this project perfect and will work hard to make it the best social network out there.