Clearspring’s Audience Platform Connects Businesses With Their Targeted Audience

Sometimes the hardest part about running any type of campaign is connecting with your targeted audience.  If your company does not reach out to your targeted audience, then there is no point to your campaign.  Clearspring Technologies tools are well known for connecting publishers, services, and advertisers to their targeted audiences on the social web.  Their AddThis platform allows leading publishers to track digital content on the web including widgets, web pages, videos to blogs, social networks, and many more.  Seamlessly integrated into Clearspring’s platform are over 300 other services that can help you to reach out to your audience.

Many advertisers have found Clearspring’s platform to be very useful when they are trying to connect with their audiences.  Using this platform Clearspring accumulates information from over 200MM unique US users monthly.  By using parts of their dynamic technology they then categorize that information into two different compartments, influence and intent-based audience.  Advertisers then gain their targeted audience’s attention from hundreds of these compartments being combined together.

The influence based segments are people that you reach out to who share information on Facebook, Twitter, and other social networking sites.  Reaching out to these type of people can easily give advertisers a ‘jump-start’ on their campaigns because there will be more people sharing news about it.  By using this influenced based platform you will easily get the word out about your campaign more quickly.  Social networkers sharing information about your campaign, on average influence another four of their friends or followers. Many of the companies who have used this segment for their campaigns have noticed a twenty to fifty percent upgrade in sharing information.

The intent-based segments are targeted toward the people who are looking for you and your services.  With this segment you are able to reach users in all four categories of the purchasing process: awareness, interest, consideration and in-market.  Reaching out to this type of audience you already know that they are interested in your product/service.  Now all you need to do is blow them away with your campaign to gain them as a customer.  Also, if these people have already been trying to find you, it is likely they will share with others how you reached out to them.  Companies who have used this method to gain audience attention have seen a jump of a 2X-10X lift in their campaign.  Putting these two segments together allows you to reach your audience in a simpler, quicker way, and also creates a viral campaign for your company.  As the two different segments work together, you are sure to get the biggest response from your audience.

The tools given to you by Clearspring help to generate even more traffic to your website because of the fact you are reaching out to so many people.  The hardest part can be reaching out to the people who influence others, and with the help from Clearspring’s platform that can no longer be an issue.  You will be able to reach out to the audience you need, at the exact time you need them.

Visible Technologies Providing Monitoring Tools and Analytic Solutions

As social media is quickly changing, so are the conversations on the web.  You need to know what people are saying about you so that you have the ability to provide your customers with outstanding customer service.  Visible Technologies tools allow you to hear what people think about your business.  Not only do they help you to listen like Radian6 does, but they also provide analytic solutions to help you as a customer see how much traffic your website is receiving on a daily basis.  Combining analytics with listening to the web gives you a greater advantage to knowing how you are perceived through your potential or regular customers.

Using Visible Technologies platform licenses you to receive real-time insight about what your customers are saying about you on the many different social networks. The platform empowers you to search or monitor the trends of communication about your company to put into your database.  Having a tool like this will allow you to discover the many questions that are being asked about your services you provide.  As this information is sent to you in real-time, you then have the opportunity to jump into the conversation yourself answering the questions that are being asked.  Doing this shows your customers, and potential customers how dedicated you are to customer service.  Also, it allows you to interact with these people building relationships with them.  The more loyal you are to your customers, the more loyal they will be to you and your business.

Through using monitoring tools and analytic solutions you are able to learn what people think about any campaign that you are running.  A good example of how useful these tools begins with auto manufacturer.  This manufacturer was due to reveal a new car at an L.A car show.  The new design of the car was a closely kept secret and was to be revealed for the first time during the car show.  In order to promote the car once it was shown to the public, the manufacturer created a campaign that included a video about the car.  This video was not to be shown until after the car show.  One week before the big event someone outside of the US released the video to the public.  Usually when something like this happens it turns out badly for the company, but instead this gave the manufacturer the opportunity to gather feedback about the video before the campaign was to really go live.  With the help from Visible Technologies platform they were able to listen to what people thought about the video on social networks.  Many of the people did not like the video because of the fact it did not show any images of the car.  With the information they received from the conversations on the web they were able to edit the video before the release of the new car.

Having the opportunity to listen to the web these days can be a very valuable asset to businesses.  Like the auto manufacturer, if your business starts to hear bad responses to any of your campaigns, you have the ability to quickly change it.  Knowing what people talk about is a great advantage to creating successful campaigns.