As a brand new way to reward returning customers for their loyalty, Cleopatra’s Choice started a new Referral and Loyalty Program. This program is to show their customers how grateful they are that they not only stay loyal to their business, but also that they tell many of their friends and family members about the products they sell. Cleopatra’s Choice wanted to find a way to reward those customers who referred their products, and now they have the perfect way to do just that.
“We always knew that we had a certain group of customers that were very loyal to us and would come back to order over and over again. These same people would also rave to their friends about us generating word of mouth referrals. We always wanted to somehow reward this special group of clients and now we have the way to do it,” said Alex Keyan, CEO at Cleopatra’s Choice.
At Cleopatra’s Choice there are two things that they have always known. One, many of their customers often come back to reorder their products. Two, their customers often refer them to their friends and family because they are happy with their experiences. They wanted to extend their thank you to those customers which is now possible with their new program. The referral and loyalty program is called the Friends of Cleopatra Program. Whenever you sign up for this new program you automatically begin earning store credit that goes towards any of your future purchases. Every one dollar that is spent during your purchases will earn you 20 in-store Cleopatra points, and for every friend that is referred by you that spends a minimum of $19 will earn you $10 in-store credit to be added to your account. In order for Cleopatra’s Choice to know which friends were referred by you, you will receive a special link to post on Facebook, Twitter, or to send in e-mails. Each time the referred clicks on that link and makes a purchase, the $10 in-store credit automatically goes to your account. For every one thousand Cleopatra points you earn, you will be given two dollars of in-store credit. At any time you will be able to log into your Cleopatra’s Choice account to view how many points you have earned. Also, whenever you have enough points to earn in-store credit, you can convert those points at any given time to use during your next purchase.
Integrating a loyalty and referral program is a great idea because it gives customers a little push to continue buying products. I like how Cleopatra’s Choice made it so easy for their customers to sign up for the program. It takes little effort and not much time at all. The fact that they are rewarding their customers not only for being loyal, but also for sharing with their friends shows how dedicated Cleopatra’s Choice is to customer service. What I have also noticed is how lucrative their rewards for being a customer are. The longer you are a customer, the more you buy, or the more friends you refer allow you to receive more bigger and better prizes.
Cleopatra’s Choice knows the importance of customer service and showing customers how much they appreciate their loyalty. They understand the fact that it does not only take great products to keep customers coming back, but also great customer service. The new Referral and Loyalty Program is their way of letting customers know how much they really do care. Their customers also appreciate the fact that their loyalty is being noticed.