The BALSAMS Grand Resort Hotel launched a campaign for the summer to show potential customers all that the hotel has to offer. The elegance of the resort keep people coming again year after year but instead of displaying the many great adventures through modeled pictures, the resort started a campaign called “Inn-Bedded Resorter.” The goal of this campaign was to show people the many adventures they could come across while staying at the resort through social networking.
The campaign started off by choosing two people to stay at the hotel for free for two months. The only thing these people had to do was use social networking to share their experiences while staying at the resort. One lucky couple that got chosen to stay at the resort for free were Luke and Alex, social media travel superstars who already had thousands of followers on their website www.alexandluke.com.
The first resorter of the campaign was Martin Earley who stayed at the resort in the summer months of June and July. “Guests of the hotel and BALSAMS social media followers really enjoyed following Martin Earley, our first-ever Inn-Bedded Resorter this summer and we’re excited to be welcoming Alex and Luke for January,” said Jeff McIver, President and General Manger of The BALSAMS. “By expanding the Resorter and including two people we think followers will have an even greater opportunity to experience the magic of a BALSAMS winter.”
The BALSAMS Grand Resort Hotel welcomed Alex and Luke as their first couple and the first winter Inn-Bedded Resorters during the months of January and February. For each week they were there they documented the best food, people and activities they did for that week. In their blog they also asked people to send comments about what their followers want to see them do, or even if there was a certain room they wanted to see. Every Monday evening they would reveal their videos of the past weeks experiences.
The campaign was created by the resort’s marketing agency bobdonpaul.com. The purpose was to give followers a sense of what it is like to experience everything the 8,000 acre resort has to offer. “I personally have followed Alex and Luke since very early on in their journey, and not only do they bring a wealth of social media experience to their roles as the first-ever winter Resorters, but as Canadians, they represent an important market not only for The BALSAMS but for tourism in the State of New Hampshire,” said Bob Manley, Head Chef and Bottle Washer of bobdonpaul.com.
After the first resorter, Martin Earley, shared his time at the resort there was a 20% increase in bookings for that following August month. Then once Alex and Luke’s journey started to come to an end, traffic to the Resort’s site doubled. Everyone wanted to experience the BALSAMS Hotel. Before the campaign the resort was still doing good with business, but now people are begging to get a room. Now if you are thinking of checking out the website, don’t just take that into consideration, also make sure to check out real footage of the majestic atmosphere of the resort.