Frog Social Media Solutions is a full service social media marketing and writing company that focuses on helping local businesses join in the social media world. Currently their biggest focus has been promoting their own business to get the word out and share with others about their services. Their goal is to acquire many more small and local businesses to their roster of clients. “We are attempting to maintain an outstanding online presence that is unmatched by any other social media marketing business,” quoted Founder of Frog Social Media Solutions, Vincent Frogameni. In terms of helping businesses, they feel they can start to save mom & pop shops if they make their business present on social networking sites and build an all new fan base for them.
The progression of Vincent’s business has been growing daily at an amazing rate. The team at Frog Social Media Solutions finds it to be very important to interact with fans and clients of theirs. They have noticed that many social media marketers out there do not interact or engage with their fans on social networks. That many of them just post news or new information about their businesses without any consideration of what their listeners think or have to say. Another bad practice that they have seen from many social media marketers is their unlikeliness to provide feedback to clients about what is happening in their online community. Vincent and his team make it their priority to create contests, events, and respond back to every single fan that contacts them. They believe the whole purpose behind social media is engagement and interaction.
“We let our work and effectiveness speak for us.”
Lately Frog Social Media Solutions has been gaining a lot of recognition on Twitter and Facebook. When they first started using Twitter and Facebook, they made the mistake of not visiting those websites at least once a day. Vincent mentioned that if you have an account for both of those networks then you must stay very active on them and talk to everyone involved in talking about you. If you have and inactive page then it is unlikely that you will gain any more followers or ‘Likes’ and you will instead start to see your numbers plummeting. Out of the many social networks, Twitter is their favorite one to use. “Twitter is a great way to get your point across in fewer than 140 characters.” They also mentioned that the amount of targeted followers that can be acquired is a great selling point for any social media marketer. Because of the fact that Vincent and his team now stay very active on both Twitter and Facebook, clients have a lot more trust towards their company because they have online proof of how social they are and how much their fans love them.
One of the unique factors that I found interesting about what Frog Social Media Solution does is that they love to help others in the same field. They have created different LinkedIn groups for other like minded individuals to stay connected. Also, they provide information for other social media marketers to learn about what it is they are doing to help them with their own efforts. One of the groups Vincent created on LinkedIn is called Social Media Marketers United. With this group he plans on getting a bunch of social media marketers together to help each other by sharing industry information, answering questions, and bouncing campaign ideas off one another.
On Twitter and Facebook their main audience is other social media marketers and social media fanatics. Social media is their passion and they find it refreshing to share their insights and services with others just as passionate as they are. Fans of their business are always saying how much they love their “jacked” frog logo because of how much it stands out in a crowd. Since they supply fans with useful information, they are proud to say they have not yet received a single negative response or comment.
“I would have to say that the single most successful accomplishment we have made is creating an engaged community. We love our fans and love chatting with them about everything social media!“
Working with small businesses and realty agents with their social media marketing efforts can sometimes be a challenge. There are many tasks that go into creating successful campaigns for businesses who are not too familiar with social media today. Jason Fox, founder of Fox eCampaigns works with these businesses to help them create a campaign that will get them recognized with their targeted audience. When first starting work with a client, Jason sets up a meeting to figure out what they are already doing for their strategy, and what their niche is. Once Jason has discussed what his clients’ want, he then creates a new strategy for them, or even comes up with a social media campaign. Jason usually tries to get his clients interested in doing a SEO campaign because it is the easiest and quickest way to get noticed. As long as you have the right keywords in the right places from a business website, then search engines are able to pick them up putting that business website at the top of list.
The strategy or campaign that is created depends on the type of company or business. “There is not a one size fits all solution, it is very dependent on the different businesses, what a business wants to achieve.” Most of the campaigns that Jason runs for his clients deal with creating a WordPress blog and e-mail marketing. The goal is to create a campaign that will generate traffic to the business he is working with. His favorite social media channel to use when promoting his own business, or one he is working with is Facebook. Jason’s strategy on Facebook is simple, he posts about what he is doing on different groups and there are millions of people on Facebook so it is a good way to get your message out.
While talking with Jason about any recent campaigns that he had done, he explained to me one he was currently working on for a mortgage company. The first step for the company was to build a professional and completely customized WordPress site for its main office. Then he was going to build twelve other WordPress sites on a multi-user platform for the twelve lenders of the company, each one of them being unique but still in some way connected to the main site. The next step was to create another customized theme for the main website of the company put together with the strategy previously talked about in mind on how they want to offer different incentives. The purpose of having the twelve different sites for each employee is so that they can all blog as an office. Once one employee blogs about something, it will go out to the rest of the office so they can all stay up dated on what is going on.
Once the work of getting the strategy down and incorporating that in to each of the websites, he then planned to start an SEO campaign that would run on the main page of the main lead generation site. The goal was to maximize five to ten keywords for the local area and then distribute them down to representatives. After creating the best possible keywords for search engines to pick up, Jason then planned to syndicate them out to the custom fan pages on Facebook that he would also be creating for the mortgage company. Not only would he create the fan pages with the same theme as the main websites, but he was to also create a Facebook landing page with the same branding to create credibility. He then is going to shoot off to Twitter to post important information about the company to a whole different audience. The most important purpose is to reach out to as many people as possible about the mortgage company. He wants to get people interested in it so that they can have a larger fan base and gain more customers. One of the final steps Jason planned to do in helping this company grow was to create a short professional video to post on the company’s main page of their website. The video was to be about the company, what they do, and how people can benefit from their services.
Now this is just an example of a campaign Jason is currently working on. Each one of the campaigns vary depending on what it is his client’s want. Although each campaign ends up being different, Jason has found that the people he works with all want a similar result; that is to get potential customer e-mail addresses. By getting a bigger amount of e-mail addresses, the businesses then have a higher rate of people to reach out to about the services they offer, meaning the more customers they are sure to get.
“95 percent of people on the internet are on research mode, they don’t want to buy right away.”
When Jason works on his own e-mail marketing, he mentioned that every time he sends out an e-mail, he gets business. People do not want to be sold right away, they want to do their research to see what best fits them. By adding them to your e-mail list, then you are always at the top of their mind. “You first want to offer them solutions to their business, be a publisher rather than a marketer.”
In April 2011 HubSpot hosted a week long campaign to teach marketers and businesses owners the benefits of transforming their marketing efforts from an outbound to an inbound approach. They wanted to show marketers how important inbound marketing can be to attract your best leads and customers to your business through relevant content. The Marketing Transformation Week campaign was packed full each day with information, tips, videos to watch and prizes to give away.
The fundamentals of the internet have changed the way people connect with others online so HubSpot found this to be the perfect opportunity to help marketers learn the new ways of connecting with their audiences. Via Twitter, HubSpot’s goal for this campaign was to generate a significant buzz on the internet about inbound marketing and Marketing Transformation Week. Included in the campaign was a slideshare presentation that was featured during the week long online event. The team at Hubspot wanted to try to get this presentation out to at least 100,000 people during the week of the campaign. Another goal of theirs was to emphasize HubSpot as the leading software to help businesses transform their marketing.
During this campaign there were a lot of components that went into making it fun and successful. Each day they held a special live “HubSpot TV” video podcast episode where the co-host discussed marketing topics. Any live viewers watching the podcast had the opportunity to win prizes like an ipad or a t-shirt. “This helped promote the live interaction component and helped increase the reach of video podcast,” mentioned Rebecca Corliss, an inbound marketing manager at HubSpot. The slideshare presentation was used to educate people on the value of transforming your marketing in a way that visibly appealed to the people and included interesting data.
Promoting Marketing Transformation Week was done very aggressively on HubSpot’s Twitter, Facebook, and blog. For example, in order to be in the running to win one of the many prizes HubSpot was giving away, participants needed to tweet a message about their own reflections on marketing transformation using the hashtag #transform and the link http://hubspot.com/MTW. “People responded very well, with fun tweets about how they are transforming their marketing today or their own thoughts on marketing transformation,” noted Rebecca.
You can’t BUY credibility. You have to EARN it. #transform (via @himanshuchanda)