Twitter campaigns can be interesting if the brand running the campaign knows what they are doing. One campaign ran on Twitter was run by Turkcell, a Turkish telecoms company who was trying to promote their new smartphones bundled with internet. The purpose of the campaign was to create awareness among the people who use the internet daily that would be interested in the product and spreading the word about it. The campaign was full of post-its, games, and a lot of tweets.
The campaign was generated towards Twitter users because that is where they noticed most people like to spend their time, and it is also an easy way to get messages out to the public. They also knew that heavy internet users tend to avoid banner advertising so they decided to create a live competition that would hopefully catch many user’s attention, and that is exactly what it ended up doing.
The first step they took was getting a gift box to put the phones in then decorating it with many sticky notes that had various different sayings on them. Then they used a live video feed and asked users to start uncovering the box by tweeting what the sticky notes said using the hashtag #Turkcelltweet. By using Twitter connect, tweeters were able to log into the company’s mini site to participate in the on going competition. As soon as more and more sticky notes started to uncover the box, the company started writing their campaign messages on the remaining sticky notes. The tweeters participating then voluntarily started to retweet those messages to all of their followers.
Throughout the competition, in order to keep things interesting, the company would play many games including pictionary, trivia, and word puzzles. The winners of these games played won mobile minutes and mobile data packages. Once it finally came down to the very last row of sticky notes, the company asked the tweeters to get the messages retweeted by a celebrity. Whoever was to do so first with each message was to receive one of the phones bundled with internet inside the gift box.
The competition ran for 7 days only three hours each day. During the duration of the contest they received 56,734 tweets under their hashtag and during just the first day they topped the trends list in Twitter and remained there for the next eight days. Many people joined in the fun including many celebrities with a huge amount of followers which resulted in their little tweets being spread out to over 3.6 million tweeters. This campaign generated a lot of buzz about how innovative and how much fun it was to participate in. Twitter campaigns can be difficult to master but Turkcell did a very good job at it. The uniqueness of this contest is the reason why so many people became interested in participating.
T-Mobile has already had much success with past innovative and fun social media campaigns. Just this past year they took it a step further promoting their new smart phones by reenacting the new hit game Angry Birds in 3-D. T-Mobile created a life sized installation of the game. The installation was fully set up with barricades, flying birds, full sound affects and even exploding pigs.
To set up the real life setting of Angry Birds T-Mobile headed to Barcelona, Spain. With flying birds and real explosions it gave people an idea of what the game would look like in real life. During this campaign T-Mobile set up a booth for players to play Angry Birds while the replica in front of them recreated what they were doing on the smart phone.
The real life game was a huge hit for many to watch. To set the mood for the fans, T-Mobile had a band playing a remix of the Angry Birds theme song. While shooting the footage for the Youtube video, the team wanted to catch every angle of the game. They depicted the crowd going crazy every time a pig was hit, and even put a camera in one of the birds to show the view of the bird when being launched. It was fun for everyone involved and even more fun for the millions of fans watching. T-Mobile definitely caught the targeted audiences attention with this “out there” campaign.
Once the video of this campaign, “Life is for Sharing”, went up on Youtube it quickly went viral with more than five million views in only one week. T-Mobile kept their actions unique, fun, and creative to keep current customers and to gain potential ones. They wanted to show customers that no matter where they were, they can always join in the fun with their very own smart phones.Read More
The Kaiser Chiefs, an alternative band from England, admit that the music business is a tough market to be in. They find it to be very competitive. Since social media has started to emerge, it has changed the music industry. Instead of music lovers going out to buy albums of their favorite bands, it is much easier to just download their favorite songs from different albums. To help sell their new album, Midevil is the Future, The Kaiser Chiefs came out with an innovative social media campaign.
The Kaiser Chiefs new campaign allows their fans to design their own cover for the new album and gives them the opportunity to sell that album that they have made. By going to their website www.kaiserchiefs.com, at the very top of the page users can click on “create your own album”. The fans then get to discover they are able to choose ten out of the twenty songs from the Kaiser Chiefs new album. They then get to design the cover of their newly made album out of ten different pictures that they get to choose from. The great part about this is that each time you get on the site to create an album, the pictures are always different. Meaning, each album made will always be unique.
After users have chosen their favorite songs from the album and designed their very own album cover, they can download their creation for $7.50. Once the download is complete, users get the opportunity to sell their customized album on the Kaiser Chiefs website. They get to have their very own page to sell through any social channels including Facebook, Twitter and e-mail. The admirable function of this campaign is every time a user sells their newly created album, they receive one dollar for each sell.
This innovative campaign is an adept way to get their new album out to all of their fans. The fans get to be involved with the sales and by doing this it spreads the word of the new album. The campaign created a lot of buzz online for the band and it shows that the band is willing to try new and different ways to generate sales. With the help from this campaign, the Kaiser Chiefs have already sold thousands and thousands of albums.
Sample album covers made by fans
The Kaiser Chiefs produced a video on Youtube explaining a little about how the campaign works. The fans are the producers of their own albums.Read More
Think! Social Media focuses on creating successful social media campaigns for people in the tourism industry. Their goal is to show people the many great tourist attractions there are around the world. They create success for these people by finding innovative ways to communicate to people about tourism through social networks.
A good example of what Think! Social Media does is the story of their Super Bowl Social Media Campaign that quickly got 2.4 million people talking. This campaign shows the power of social media and how quickly word can spread through social networks. The campaign was focused towards Tourism Dallas the weekend before Super Bowl XLV between Green Bay and Pittsburgh. The goal of this campaign was to show people the many great tourism places there are to visit while in Dallas.
Think! Social Media started the campaign out by sending a Mystery Man to the cities of the two teams going into the Super Bowl. They also contacted bloggers from each city with a high following rate and engaged readers to spread the word about the campaign and to give daily clues of where the Mystery Man would be. The purpose of this campaign was to get people out and about the town to different places looking for this man. You would see people talking to other people saying the phrase “Have you been to Dallas lately?” The person to say that to the Mystery Man was to instantly win tickets to the Super Bowl, four night accommodations, tickets to the NFL experience, and cash to go towards travel. The result of this was thousands of people roaming the streets trying to find this man.
Each clue that was given was tied with imagery and facts of popular places to visit in Dallas. Adding pictures to the clues made sharing the clues easy to post on Twitter and eye-catching to those on Facebook. As the weekend went on the clues would continue to become more specific of the whereabouts of the Mystery Man. One example of a clue was “At 3pm the Mystery Man will be exploring around Market Square.” In order to get access to the clues given, participants would have to first go to Visit Dallas Facebook Fan Page and ‘like’ it.
When Think! Social Media started this Mystery Man campaign, they knew it was a great idea, but the results that came from it exceeded all expectations. Millions of people were talking about the Mystery Man, going up to strangers asking if they have been to Dallas lately. Before the campaign started the Visit Dallas Facebook Fan Page only had 600 fans, by the end of the first day as word spread, their fan base grew to one thousand. As word spread even further news stations began reporting about what they were doing. By then end of the week, the Facebook fan page had over three thousand fans. Once the first clue was given out the Friday before the big game, there were people flooding the streets of Green Bay and Pittsburgh searching for the Mystery Man. Many stayed active on Facebook and Twitter talking with others about where he may be. Their goal had been accomplished once they noticed millions of people in two large cities were constantly talking about Dallas and it still did not end there.
By the end of Friday night the Dallas fan page had grown to eight thousand ‘likes’ and their Twitter account had well over 1,500 followers. Once Saturday came around there were so many people searching the streets for this man that it was hard for him to go unnoticed. The man in Green Bay was first found by a homeless couple living at a local shelter, then shortly after the man in Pittsburgh was found in the afternoon. News stations went on a frenzy interviewing the winners, inviting them on their shows. A countless number of blogs, radio stations, websites and newspapers were reporting about this very successful campaign.
Think! Social Media is very proud of the success of this campaign. It was a campaign that got millions of people talking that they did not cost a single dollar of media spend to promote it. This shows just how powerful social networks on the web can be. The team at Think! Social Media knew that all they needed to do was reach out to the right people, in this case it was football fanatics. Once they reached out to those with a love of football, it was all smooth sailing from there. The people of the cities did the promoting for them by spreading the word about Dallas. The campaign brought awareness of all the attractions there are too see when visiting Dallas.
Along with the many campaigns Think! Social Media does for their clients, they also offer destinations five core-services: Education, Research, Strategy Development & Applications, such as their CMS welcome pages or Wildfire Facebook Competitions on their Facebook accounts. They work their hardest to bring awareness to Destination Marketing Organizations around the world.
“We are passionate about what we do and we believe that we are helping the world by enriching the travel experience of the consumer,” quote from Co-Founder of Think! Social Media Ben Vadasz
Links to other successful campaigns run by Think! Social Media
Calgary Stampede has been a client of Think! Social Media for 2 years. When they first started business together Calgary Stampede only had 4,000 ‘likes’ on their Facebook Fan Page.
When Tourism Montreal came to Think! Social Media they only had 4,500 ‘like’, today that is much different.
Another popular campaign Think! Social Media ran was for Northern British Columbia. The campaign was a niche campaign that targeted towards people with a love of fishing that is offered in Northern BC. During the campaign the client gained over 4,000 fishing industry influencers engaging on the Northern BC Facebook Page.
Popular Facebook apps Think! Social Media built for clients of theirs