Facebook Sweepstakes and Twitter Contests Create Brand Awarness

As a way to get generate  more traffic to their website, Food Republic has been very busy running different sweepstakes from their Facebook page and different contests through Twitter.   For these social media marketing efforts they target their site readers and men 25-35+ who don’t consider themselves as foodies but are interested in food as a way to compliment their other lifestyle interests.

Each of their efforts in social media are targeted towards driving more likes and followers while also engaging deeper with their fans on what they are doing editorially.  In past Facebook sweepstakes they have given away items that they have covered in their weekly editorials.  For their Twitter contests they have raffled off tickets to events that they host.

In a recent sweepstakes campaign of theirs they resulted in gaining 1000+ new Facebook likes including more engaged followers on Twitter.  The results from the sweepstakes allowed Food Republic to take products and events that their audiences were already interested in and provide them with a means of obtaining those objects.  This also allowed them to be more engaged with their online community through all of their social networks.

Bookieboo/Mamavation-Giving Women Strength All Across the Web

Leah Segedie is an inspiration to moms on the internet all over the world.  After struggling with weight problems throughout most of her life and having two children she became an internet icon to women after losing 170 pounds.  She has become the social media fitness trainer for moms just like herself using her online communities Mamavation and Bookieboo.

Everyday online, Leah is mentoring thousands of women who have suffered from weight issues.  On her blog, Bookieboo, she gives tips to women all over the world on how to lose weight.  Her goal is to help them through their journeys into living healthier lives.  Bookieboo, her very popular blog,  is a fitness community inspired by Leah’s real life accomplishments.


Bookieboo has been noticed by Woman’s Day, The Acorn, Yahoo’s front page, and Ladies Home Journal.  The blog was recognized as “Favorite Weight Loss Blog” in Fitness Magazine and Leah was named “Mom of the Year” by Shape Magazine.   This blog gives women the right social media tools to learn how to start living healthier lives.  On the website www.bookieboo.com there are different groups in which moms can join depending on what it is they are trying to do to become healthier.  There is a Weight Watchers Group, Organic Moms Group, Walking Moms Group, and Real Food Mama Group.  In each of these groups Leah interacts with the members asking and answering questions.  She builds relationships with the women she is helping to give them support through their own struggles.Vegetables

Bookieboo is a community of women who can chat with one another, sharing recipes, workouts, and different ideas to living the healthier lives they all want.  They all stick together to get through their hardships with Leah as their leader.  The woman know that they can get through anything as long as they have some moral support.


Mamavation is an online weight loss support group for moms in social media, a campaign and Virtual Sorority all in one.  For the campaign there are two women called Mamavation Moms.  They endure in a seven week online journey that is displayed on the internet for other women to watch.  The moms share the struggles they go through while learning how to live healthy lives as mothers.  The goal of this campaign is to inspire others while showing that any challenge can be overcome, also, to save families from obesity by passing the values of what they learned on down through families.

To help these moms through their journeys they are provided with free professional support the entire way.  A customized nutritional plan is given to them to get started, along with a fitness program and weekly coaching.  Along the way, these moms receive free fitness equipment, weekly Chefs Requested meals, a gruve, and a Top Trainers DVD set.  All of this is made possible for these moms because of the help and support Leah gives them.

There are four of these campaigns a year, and each mom who applies must be overweight on the BMI scale and have an active Twitter account and blog.  The women are then chosen by @bookieboo (Leah’s Twitter name) and voted on publicly by other Twitter followers.  When announcing the winners, Leah throws an online Twitter party to launch the new campaign.

The Virtual Sorority, Mamavation Sistahood, is the first sorority ever created through social media.  The sorority was made as a place for women to create relationships with other women like themselves to support one another on the hardships that come with healthy living.  This is a place for the women to feel accepted for how far they have come in their personal adventures.  They interact through Twitter offering support using the hashtag #mamavation and create weekly posts.  On Monday nights, all the women get together for an online live chat show, Mamavation TV.  New women join all the time and just like a sorority, pledging takes place every Monday.

TreadmillLeah Segedie worked hard to become fit and healthy, now she wants to support everyone out there trying to do the same as she has done.  She knows how tough it can be to get through challenges, and that it is important to have support behind you every step of the way.  Taking small steps is the best way to go and to never overwhelm yourself.