Kids these days do not spend nearly enough time outside, it has been said that they only spend 50 minutes a week engaging in activities outdoors. That is why the National Wildlife Federation created greenhour.org. This new website of theirs encourages parents to give their kids at least an hour outside everyday, calling it Green Hour. Their goal is to provide parents with the right tools and give them inspiration to add outdoor time into their daily life.
Children who play outdoors once a day are known to be more creative, have lower stress levels, develop stronger immune systems, and become fitter and leaner. Nowadays most kids absorb most of their time sitting in front of a computer or television and are not getting the experiences of nature they need. Not only is NWF reaching out to parents to give their children more outdoor time, but also to schools to see how they can increase outdoor time for their students. Outdoor time during school hours have been proven to higher test scores.
When NWF started this new website they reached out to every possible social network that they could. The staff first reached out to ‘mommy bloggers’ by posting comments on their blogs. Reaching out to ‘mommy bloggers’ created relationships with them as they are very influential in the social media world. The next step they took was using a social bookmarking site, stumbleupon.com, to ‘thumb up’ the website pages in order to increase their search engine ranking by adding many inbound links. The team also stayed very active on Twitter, promoting the new website. Twitter also allowed them to engage with the people they were targeting, directly letting them know how important it is to spend time outside each and every day. The final step they took to promote Green Hour was uploading the site’s content onto Kirsty.com, which is a mom oriented website.
With all of their social media efforts made, within eight months of greenhour.org going live, the National Wildlife Federation doubled their page views from 8,000 to 16,000. In that time their e-mail list also doubled going from 2,500 e-mails to 5,000. On top of those two jump in numbers, they also gained representation from ‘mommy bloggers’ all over the country. The success from this non-profit organization is beginning to become know all around making parents aware of how important it is to spend time outside.