Facebook Sweepstakes and Twitter Contests Create Brand Awarness

As a way to get generate  more traffic to their website, Food Republic has been very busy running different sweepstakes from their Facebook page and different contests through Twitter.   For these social media marketing efforts they target their site readers and men 25-35+ who don’t consider themselves as foodies but are interested in food as a way to compliment their other lifestyle interests.

Each of their efforts in social media are targeted towards driving more likes and followers while also engaging deeper with their fans on what they are doing editorially.  In past Facebook sweepstakes they have given away items that they have covered in their weekly editorials.  For their Twitter contests they have raffled off tickets to events that they host.

In a recent sweepstakes campaign of theirs they resulted in gaining 1000+ new Facebook likes including more engaged followers on Twitter.  The results from the sweepstakes allowed Food Republic to take products and events that their audiences were already interested in and provide them with a means of obtaining those objects.  This also allowed them to be more engaged with their online community through all of their social networks.

“Get The Word Out” Facebook Contest Triples Facebook Fans

Social media has become one of the greatest ways to promote brand awareness when you are just starting out with an online business.  City Escapes Nature Photography came to that conclusion after starting their business selling limited edition wildlife and landscape prints mainly at art shows.  Currently they intend to transition their business to be done primarily online.  Due to the little recognition they currently have, they are using social media as a way to increase their brand awareness and to reach out to customers who may not be able to attend the art shows that they host.

Their first campaign they did that focused around social media was a standard “Get the Word Out” Facebook contest.  After having a low number of friends on Facebook a year after setting it up they set a goal of growing their seven friends to 100 in a month and a half  in order to raise their visibility within the Facebook community and also potential customers who share an interest in nature prints.  The deal they made with their fans was if they reached that goal of 100 Facebook friends they would then raffle off a limited edition photograph among those who liked their Facebook page.

To start promoting this contest, City Escapes Nature Photography reached out to their friends and family to like their page and to share it with their friends.  This turned out to be successful as mostly all of their friends they asked to like the page did, but only few shared the information with their friends.  Because this was their first social media effort they did not want to use Facebook ads so they could determine the effectiveness of their approach. Throughout the month and a half they ran the contest they would remind their personal and company friends about it once a week.  They also highlighted the promotion in their newsletter and put it on the front page of their website.

The end of the campaign resulted in them tripling the number of likes they already had on Facebook, although they did not reach their quota of gaining 100 Facebook friends.  Given the baseline response they received, they plan to run a similar contest next year possibly including Facebook ads.  They said it is important to be realistic about the impact of any particular campaign so that you can appreciate each success as it happens.

Zip Into Fall Sweepstakes

As leaves are falling and the smell of fire places roam the air, people prepare for fall to come.  This year from September 22nd through September 28th Zipbuds became prepared for the Fall by running a week long sweepstakes called the ‘Zip into Fall Sweepstakes’.  The winner of this sweepstakes was announced on September 29th and received an iPod Nano.

Primarily promoted on Facebook with the help from Wildfire’s App Platform, Zipbuds targeted Facebook users including anyone who was interested in music accessory products.  Participant were also allowed to enter the sweepstakes through Twitter. With an average of 276 entries per day during the week, the targeted audience responded greatly and became very involved in the campaign.  The main goal of this campaign was to gain Facebook follows and likes while also compiling a mailing list for future e-newsletters.  As the campaign came to an end Zipbuds had received 559 new likes on Facebook from that week alone and totaled a number of 1,929 entries.

Throughout the week, the team at Zipbuds made sure to do daily promotions on all of their social networks including the team’s personal Facebook profiles and Twitter accounts.  They even included their families in the sweepstakes and asked them to promote on their own social accounts also.  Also, they promoted on various different Facebook pages, tech blogs, and forums.  Their goal was to keep the campaign on the radar so they showed up on the top of newsfeeds.  Along with all of the promoting, the sweepstakes was also the landing page for Zipbuds Facebook page.  This allowed any new people that came to the site to be aware of the sweepstakes.  One of the last tasks they did was encourage their fans to like their Facebook page before entering the contest.

Zipbuds remained very persistent in promoting the campaign and stayed consistent in sending messages out.  When they started the campaign they already had a great circle of supporters with many of their own contacts that helped them to promote the campaign.  They wanted to get the sweepstakes out there online to let as many people as they could know about it.  The business was greatly impacted by the results of the sweepstakes because it grew their mailing list allowing them to have more leads for their products.  There have been more and more people interacting on their website who are excited about future giveaways.  Because Zipbuds products are only sold on their website, the use of social media had expanded their reach to people.

$24,000 Worth of Prizes Given Away During “12 Weeks of Christmas”

Christmas is a special time of year for people all around the world, and it is also a great time of year for businesses to promote their products.  During a duration of 12 weeks from October 2010 to January 2011, ZAGG ran a 12 Weeks of Christmas Campaign as their way to ‘give back’ to their fans.  Throughout the 12 weeks they gave away iPods, iPads, iMacs, gaming systems and many other tech-related products to 78 different winners totaling to an amount of $24,000 given away.

The targeted participants of this campaign were Facebook and Twitter users.  In order for the participants to earn an entry into the giveaway they first needed to submit their e-mail address.  By having their participants do this, ZAGG was able to build up a mailing list for their e-mail marketing later on.  Once the participants submitted their first entry, they had the opportunity to post about the giveaway on their Facebook page and on Twitter to share with all of their friends and followers.   Doing this allowed them to enter in the giveaway two more times giving them a better chance of winning one of the many prizes.  Additionally to gaining more entries by sharing with their friends, fans were also allowed to enter the giveaway each week the campaign was running.

The success of this campaign came from all of the fans that were involved, continuously sharing with their friends on Facebook and Twitter and sharing links that would take them to the landing page of ZAGG.com where their friends could easily enter the giveaway again and again.  Throughout the 12 week period of the campaign the contest was shared 339,885 times on Facebook and 213,242 through Twitter, including coverage from a few small blogs.  With a total of $24,000 worth of prizes given away they also received a 452% jump of fans on their Facebook page during those 12 weeks.


A Viral Youtube Video Receives 5 Million Views

During the Obama vs. McCain election, Hooman TV came out with a viral video to explain the importance of youth voting in this election.  To help spread the video Hooman TV partnered up with LS Interactive.  Together they came up with a set of goals that they would like to see happen.  Their goals: to get over three million views and  3,000 comments about the video.

 To start off the campaign they went to Facebook to share the video through their newsfeeds.  While sharing the video through Facebook they also targeted political oriented groups and shared a brief description about the video and also posted a link to it on the groups’ walls.  Reaching out to people on Facebook was just a small section of their targeted audience.  They mainly focused on getting user’s attention on Youtube.  Their efforts were focused in a three pronged approach:

  • They remained active when viewing the comments that were being left about the video.  There were four people that actively focused on the comments and as soon as a comment was left, they would instantly respond with a comment of their own.  Doing this was crucial to the campaign because it was a way to keep discussions going.
  • They set up keywords that were popular in other political videos.  Youtube finds videos for users based on keywords that they use, so LS Interactive searched each day during the campaign for the top political videos and matched Hooman TV’s keywords to those videos.
  • They remained engaged with the blogs and other websites that had links back to their video.  Because of Youtube’s link data LS Interactive was able to find out which blogs or websites added a link to the video on their page.  Once they obtained that information they would go to the page and leave a comment thanking them for sharing the video with their friends and followers.  Doing this created even more discussion about the video and also made Hooman TV known as active members in the online community.

At the end of the campaign, the results were even better than they had expected.  Many different blogs and websites like CNET, Huffington Post, and Yelp posted about the video.  They exceeded their goal of 3 million reviews and ended up with over 5 million views of the video and it also received 3,692 comments.  With 3,700 user rating, the video received 4.5 stars.  The team of this campaign thought out every single step and set realistic goals for themselves.  Because they continued to stay active throughout the entire campaign, their goals were more than they could have hoped for.


‘Hide Your Face’ Contest on Facebook

During the entire month of October, Private WiFi is running a ‘Hide Your Face’ contest through Facebook as their way of promoting National Cyber Security Month.  Private WiFi wants online users to be aware of what can happen when you show your identity online.  Nowadays the internet can be accessed from just about anywhere such as coffee shops, airports, and hotels.  Learning how to keep your identity safe while online is important to learn.

This new Facebook contest galvanizes users to go to the Private WiFi Facebook page to upload a picture of them where their face is hidden to support keeping identities safe online.  So far Facebook users have been very creative with their pictures, some of them post pictures wearing masks to hide their faces, while others are using everyday objects like a coffee cup or a notebook to cover their faces.  When a user posts a picture of themselves, they must remember to tag Private WiFi so that the picture will show up on the company’s Facebook wall.

Each week during the ‘Hide Your Face’ Contest, Private WiFi will randomly choose from the winning photos and that photo chosen will be posted on their Facebook wall for everyone to see.  The winner will also receive a free yearly subscription for their products.  At the end of the campaign they will combine all of the photos together in a photo album.  The purpose of this contest is to educate users on how to protect themselves from online security risks but they are doing it in a way that is fun and interesting for the users.  Once the contest comes to an end, they will choose a grand prize winner who will receive an iPad 2.

It is interesting to see how creative Facebook users are being with this contest.  There are many unique and well thought out pictures already posted that anyone would have a tough time choosing a winner.  Private WiFi first started their Facebook page earlier this year and so far have close to 500 likes.  Running such an innovative contest on Facebook really has caught many users attention.

Facebook App Raises $67,000 for Nature Conservancy

Keeping nature clean and sustainable is important for our future generations.  There are so many aspects on the earth that can threaten the survival of many places that are relied on by people and animals.  The Nature Conservancy makes it their goal to to get people involved in saving the planet from becoming destroyed.  In February of 2008 they came out with a new Facebook app to gain people’s attention on how to keep the earth healthy.

The Facebook app that they came out with was called Lil Green Patch, which was a little garden that Facebook users could tend to that showed up on their profile pages.  Each time a user worked in their garden or helped friends with their gardens, they would be raising money that was donated to Nature Conservancy to help save a rain forest in Costa Rica.  This app was known as not only a game, but also a business because there were around one million people daily that used Lil Green Patch.

The goal of this application was to get users involved in making a difference in nature.  They wanted to show people that they really could fight global warming if they all worked together.  This social media campaign was very unique in the way they made it fun for people to get involved.  The application was created to focus on the environment and social change but also to show users how easy it can be to make a difference in the world.

Not much longer after this application was introduced to Facebook users, it became one of the most popular apps on Facebook.  The extremely popular game created community and drive advertising impressions.  It has been estimated that users of this game could of been driving up to $165,000 in advertising revenue each month.

The success of this campaign was tremendous.  From the game alone, $67,000 was donated to the Conservancy which also made them the third highest non-profit organization to perform on Facebook.  They also increased their impact and reach of audiences by attracting thousands of new users to become involved with the Conservancy’s cause.  The money that was raised helped to preserve over 59MM square feet of Costa Rica’s rainforest, and the game also helped them in recruiting nearly 26,000 new cause members.


‘Live Off Groupon’ Groupons Risky Campaign


In 2010 Groupon came up with a new campaign that would put one individuals life on hold for an entire year, The Live off Groupon Campaign.  Many applicants sent in videos saying why they should be chosen to be the Groupawn.  This was such a risky campaign that Groupon even announced that people shouldn’t apply for this because it may be dangerous, but the $100,000 prize given at the end of the year kept people interested.

Josh Stevens was the lucky, or unlucky, winner of the campaign.  Groupon took away all of his belongings including his credit cards, and even confiscated his apartment, and only left him with a suit made of groupons, a laptop, a mobile phone, and a camera.  During his year long adventure Josh was only able to use Groupons as his only type of currency.  This meant from meals and activities, to hotel accommodations and travel arrangements must all be paid for only using the Groupons he was given.

“The beauty of the ‘Live Off Groupon’ marketing program is the fact that every single time Josh uses a Groupon he has to explain what it is and how the website works,” said Julie Mossler, Groupon’s spokeswoman. “So if you think about it, every time he want to have a meal or trade a Groupon so he has somewhere to sleep, he has to explain how the site works and the ins and outs of Groupon.”

The idea of this campaign was to reach out to non-believers or to people who have not heard of Groupon before.  Stevens talked directly to potential customers and tweeted and blogged about his experiences to keep followers up to date.  Along his journey he also did many interviews and appeared on the Today Show.

Before the campaign Groupon

  • had 66 markets

  • was used in 1 country

  • saved 190 million dollars

After the campaign Groupon

  • has 500+ markets

  • is used in 46 countries

  • has saved 2 billion dollars

  • has 12,000 fans on Live Off Groupon fan page, growing by hundreds weekly

  • has 2,200 Twitter Followers

“[This] helped get them some press but, more importantly, [it] helped increase their brand’s personality [of being] fun, creative, and current,” said presentation/communication specialist Constance Dunn. “Gimmicky promotions, the more out-there the better, are excellent and cost-effective ways to increase awareness. But always make sure the gist of the contest squares with your brand.”

Throughout his journey, Stevens received a ton of support from fans following him on his blog, and the campaign attracted many to become Groupon members.