Algonquin Outfitters 11th Photo Contest Creates a Positive Interacation with Clients

Algonquin Outfitters have been no strangers to using social media to promote their products.  Just recently they ended their eleventh online photo contest as a way to increase traffic and memberships on their Facebook page and website through interactions between their business to clients, and interactions between clients to clients.  One of their main goals of running these photo contests, which are ran three times a year, is to gather photos that can be used in their marketing strategies, and to also create a positive interaction with their clients.

The targeted audience for these photo contests are people with a joy of photography including visitors of the Algonquin Park area.  Throughout the years of these contests the audience has responded greatly by submitting many photos and also viewing other photo entries.  In order to get the information out about each of these contests they broadcast it out to all of their online followers while also promoting it through traditional advertising.  Many of Algonquin Outfitters Facebook and Twitter followers rebroadcast the information to their friends and followers, allowing many more people to hear about it.  There have also been other blogs and websites who have picked up on the contests and they share the information with even more followers.  In the online news, The Globe and Mail wrote an article about these contests and their ability to attract new members while also increasing interaction with current their members.

How These Contests Have Impacted Their Business

  • Traffic and interactions continuously grow
  • Larger media stations are starting to take notice
  • Clients are taking more ownership for the contest
  • Self policing by members seem to be picking up
  • More visitors to their website
  • More in store customers are asking about the contest
  • More people are booking trips with and them and making more purchases from their stores

As Algonquin Outfitters have been doing more and more with their social media marketing efforts and less with traditional advertising, they have been noticing major increases to their business.  They make sure when promoting the contests they spread the word through all of their social media websites.  They still continue to use some traditional advertising to make sure they reach out to all markets.  They build a sense of ownership by allowing their members to comment on the photos that are entered in the contests.  Also, the previous winners are brought back to judge the new contest, which has had a positive impact because it allows members to feel like they have complete ownership of the contest.


Trackur- Giving Businesses The Tools They Need to Monitor Traffic

Monitoring traffic on your business website is an important factor to have when running a successful business.  You want to be able to see how your website rates with customers and which services or products your customers view most.  Trackur is an easy way to track the social media efforts made by your business.  In addition to monthly paid plans, Trackur is reaching out to help others with  free social media monitoring tools.

While running a business you want to see how you rate online, and how much traffic  your site gains each day.  Trackur is a tool for use when you want to see what people are saying about you on the web.  Other uses of Trackur tools include monitoring all conversations online that mention your business, changing your dashboard colors to match your business’s color scheme, and saving keywords in all your searches.

Not only can Trackur help your business track your success on the internet, but they also provide valid information on their blog on how you can generate more traffic to your website.  As part of Trackur’s own way to get people interested in using their services, they run different contests.   So far for each contest they have had, the winner has received an iPad.  Right now Trackur is promoting their “Help Us Pick a Prize for our Contest” contest.  They are asking readers for ideas about what will get people to enter their contests.  Whether the iPad is still a good idea or the prizes should change to something else.  As a result to winning this contest (whichever idea Trackur picks) the winner does not receive an iPad, but a $25 gift card for Amazon.

Trackur’s blog post, Seven Tips to Spice up Your Social Media Campaign, shares with readers how you can run a good campaign.  The details Trackur gives you from this post includes seven tips you can use to make your campaign go viral quickly.  Trackur gives their readers advice saying to bond with your targeted audiences to create conversations and build relationships with your customers.  They also say to just have fun with it.  Try not to be offensive to your customers but also let them know that you enjoy what you do, and you know how to have fun with the campaigns.  One of their most important tips is to use Trackur as a tool to target keywords, product names, and domains in your campaign.

Trackur not only gives you the right tools needed to trace traffic going to your business website, but they also give you great advice on how to make your campaigns successful.  One factor Trackur does differently from many competitors is they engage with their customers.  Whether it is giving advice from their blog, or helping you with campaign details, Trackur makes sure you are happy with the results you get from using their services.

Other Features of Trackur

  • Tracks any buzz created through advertising
  • Sends you important updates through e-mail
  • Helps you choose which sources are the best to get search results

 You will be able to find out everything that is being said about you and your business online.  Trackur tools are a great way for you to find out if there are any news or stories being written about your company that you may not know about.  It will allow you to make sure what other people are writing is true and only about the facts.