Fashion Fever NY Gains Fans With Their Facebook Sweepstakes

Fashion Fever NYC

Fashion Fever NY has recently ran a campaign that will hopefully help them to generate buzz for when their new online boutique opens up.  Their boutique will be opening very soon and their goal is to get fashion lovers’ attention to build relationships with them and create a fashion community.  Their audience responded greatly to the campaign and they  received more and more Facebook likes which helped them move in the direction they wanted in hopes of having a large following once the new website is up.

As this campaign was their first, it did not receive any outside media coverage.  It was more of a market test to see how well they are able to spread the word through their social network sites.  Next time around they are planning to take their campaigns to newer heights so they can reach out to all of the fashion lovers they can.  On their Facebook page they share all the latest news in fashion trends and same goes for their Twitter account.  Introducing themselves to their fans was the first part of raising their awareness and now their goal is to get the word out to even more fans.

The campaign opened many doors for Fashion Fever NY and they are excited for their next campaign so they can do even better. The steps they followed to make sure this campaign reached to their target audience was by paying attention to the ones that paid attention to the campaign.  The people who paid attention the campaign indicated the possible market that they were trying to tap into.  Fashion is global and there are so many people they wish to reach out to.  Future campaigns will address their mission properly.

“Brazil Sweepstakes” Creates Brand Awarness for Family Owned Business

Nossa Familia Farms

One of the first thing many people do when they first wake up is start brewing a nice pot of coffee.  Coffee is a great way to wake you up and get you ready for what lies in the day ahead of you.  Nossa Familia Coffee is a family owned business that has been providing customers with coffee from their very own farm in Brazil.  To increase brand awareness and to share with others about their home grown coffee they came out with a “Brazil Sweepstakes”.

The sweepstakes was primarily targeted towards coffee drinkers but because of such a wide demographic they narrowed it down to people 18 years or older who reside in the US.  To help with spreading the word about the sweepstakes they  also promoted it at a local level with QR codes and paper entry forms at cafes and stores they retail.  The responses from their targeted audience was a great success where as before they started this campaign they only had 400 Facebook likes and closed at nearly three thousand.  This was very exciting to them because it allowed them to broaden their reach to people and was a way to get more online sales.

Many people shared the information about this sweepstakes with their friends and there was also many conversations about it on social networks from fans of the company.  They also found two different blog postings about it.  Along with promoting the sweepstakes at a local level they also hired a social media firm, BCause Media, to help more with the social media efforts.  Before the sweepstakes, Nossa Familia Coffee did not have a twitter account so they used the launch of the campaign as a way to start their new twitter.  Just in the time of promoting the campaign through twitter they had received 234 followers.

Results of the Sweepstakes

  • Increased online sales
  • Increased Twitter Following
  • Increased Facebook Likes
  • Generated a lot of people talking about the trip
  • Created greater brand recognition

 

“Get The Word Out” Facebook Contest Triples Facebook Fans

City Escapes Nature Photography

Social media has become one of the greatest ways to promote brand awareness when you are just starting out with an online business.  City Escapes Nature Photography came to that conclusion after starting their business selling limited edition wildlife and landscape prints mainly at art shows.  Currently they intend to transition their business to be done primarily online.  Due to the little recognition they currently have, they are using social media as a way to increase their brand awareness and to reach out to customers who may not be able to attend the art shows that they host.

Their first campaign they did that focused around social media was a standard “Get the Word Out” Facebook contest.  After having a low number of friends on Facebook a year after setting it up they set a goal of growing their seven friends to 100 in a month and a half  in order to raise their visibility within the Facebook community and also potential customers who share an interest in nature prints.  The deal they made with their fans was if they reached that goal of 100 Facebook friends they would then raffle off a limited edition photograph among those who liked their Facebook page.

To start promoting this contest, City Escapes Nature Photography reached out to their friends and family to like their page and to share it with their friends.  This turned out to be successful as mostly all of their friends they asked to like the page did, but only few shared the information with their friends.  Because this was their first social media effort they did not want to use Facebook ads so they could determine the effectiveness of their approach. Throughout the month and a half they ran the contest they would remind their personal and company friends about it once a week.  They also highlighted the promotion in their newsletter and put it on the front page of their website.

The end of the campaign resulted in them tripling the number of likes they already had on Facebook, although they did not reach their quota of gaining 100 Facebook friends.  Given the baseline response they received, they plan to run a similar contest next year possibly including Facebook ads.  They said it is important to be realistic about the impact of any particular campaign so that you can appreciate each success as it happens.

Zip Into Fall Sweepstakes

Zip Into Fall

As leaves are falling and the smell of fire places roam the air, people prepare for fall to come.  This year from September 22nd through September 28th Zipbuds became prepared for the Fall by running a week long sweepstakes called the ‘Zip into Fall Sweepstakes’.  The winner of this sweepstakes was announced on September 29th and received an iPod Nano.

Primarily promoted on Facebook with the help from Wildfire’s App Platform, Zipbuds targeted Facebook users including anyone who was interested in music accessory products.  Participant were also allowed to enter the sweepstakes through Twitter. With an average of 276 entries per day during the week, the targeted audience responded greatly and became very involved in the campaign.  The main goal of this campaign was to gain Facebook follows and likes while also compiling a mailing list for future e-newsletters.  As the campaign came to an end Zipbuds had received 559 new likes on Facebook from that week alone and totaled a number of 1,929 entries.

Throughout the week, the team at Zipbuds made sure to do daily promotions on all of their social networks including the team’s personal Facebook profiles and Twitter accounts.  They even included their families in the sweepstakes and asked them to promote on their own social accounts also.  Also, they promoted on various different Facebook pages, tech blogs, and forums.  Their goal was to keep the campaign on the radar so they showed up on the top of newsfeeds.  Along with all of the promoting, the sweepstakes was also the landing page for Zipbuds Facebook page.  This allowed any new people that came to the site to be aware of the sweepstakes.  One of the last tasks they did was encourage their fans to like their Facebook page before entering the contest.

Zipbuds remained very persistent in promoting the campaign and stayed consistent in sending messages out.  When they started the campaign they already had a great circle of supporters with many of their own contacts that helped them to promote the campaign.  They wanted to get the sweepstakes out there online to let as many people as they could know about it.  The business was greatly impacted by the results of the sweepstakes because it grew their mailing list allowing them to have more leads for their products.  There have been more and more people interacting on their website who are excited about future giveaways.  Because Zipbuds products are only sold on their website, the use of social media had expanded their reach to people.

$24,000 Worth of Prizes Given Away During “12 Weeks of Christmas”

Zagg International

Christmas is a special time of year for people all around the world, and it is also a great time of year for businesses to promote their products.  During a duration of 12 weeks from October 2010 to January 2011, ZAGG ran a 12 Weeks of Christmas Campaign as their way to ‘give back’ to their fans.  Throughout the 12 weeks they gave away iPods, iPads, iMacs, gaming systems and many other tech-related products to 78 different winners totaling to an amount of $24,000 given away.

The targeted participants of this campaign were Facebook and Twitter users.  In order for the participants to earn an entry into the giveaway they first needed to submit their e-mail address.  By having their participants do this, ZAGG was able to build up a mailing list for their e-mail marketing later on.  Once the participants submitted their first entry, they had the opportunity to post about the giveaway on their Facebook page and on Twitter to share with all of their friends and followers.   Doing this allowed them to enter in the giveaway two more times giving them a better chance of winning one of the many prizes.  Additionally to gaining more entries by sharing with their friends, fans were also allowed to enter the giveaway each week the campaign was running.

The success of this campaign came from all of the fans that were involved, continuously sharing with their friends on Facebook and Twitter and sharing links that would take them to the landing page of ZAGG.com where their friends could easily enter the giveaway again and again.  Throughout the 12 week period of the campaign the contest was shared 339,885 times on Facebook and 213,242 through Twitter, including coverage from a few small blogs.  With a total of $24,000 worth of prizes given away they also received a 452% jump of fans on their Facebook page during those 12 weeks.

 

A Viral Youtube Video Receives 5 Million Views

YouTube Video Goes Viral With 5 Million Views

During the Obama vs. McCain election, Hooman TV came out with a viral video to explain the importance of youth voting in this election.  To help spread the video Hooman TV partnered up with LS Interactive.  Together they came up with a set of goals that they would like to see happen.  Their goals: to get over three million views and  3,000 comments about the video.

 To start off the campaign they went to Facebook to share the video through their newsfeeds.  While sharing the video through Facebook they also targeted political oriented groups and shared a brief description about the video and also posted a link to it on the groups’ walls.  Reaching out to people on Facebook was just a small section of their targeted audience.  They mainly focused on getting user’s attention on Youtube.  Their efforts were focused in a three pronged approach:

  • They remained active when viewing the comments that were being left about the video.  There were four people that actively focused on the comments and as soon as a comment was left, they would instantly respond with a comment of their own.  Doing this was crucial to the campaign because it was a way to keep discussions going.
  • They set up keywords that were popular in other political videos.  Youtube finds videos for users based on keywords that they use, so LS Interactive searched each day during the campaign for the top political videos and matched Hooman TV’s keywords to those videos.
  • They remained engaged with the blogs and other websites that had links back to their video.  Because of Youtube’s link data LS Interactive was able to find out which blogs or websites added a link to the video on their page.  Once they obtained that information they would go to the page and leave a comment thanking them for sharing the video with their friends and followers.  Doing this created even more discussion about the video and also made Hooman TV known as active members in the online community.

At the end of the campaign, the results were even better than they had expected.  Many different blogs and websites like CNET, Huffington Post, and Yelp posted about the video.  They exceeded their goal of 3 million reviews and ended up with over 5 million views of the video and it also received 3,692 comments.  With 3,700 user rating, the video received 4.5 stars.  The team of this campaign thought out every single step and set realistic goals for themselves.  Because they continued to stay active throughout the entire campaign, their goals were more than they could have hoped for.

 

Anti-Irritation Campaign Gains Edge Shave Gel 1,500 Twitter Followers In 3 Months

Edge Shave Gel's Anti Irritation Campaign On Twitter

Daily people are on Twitter tweeting about something during their day that has irritated them.  All those people probably think that their tweets are going unheard, but not with Edge Shave Gel around!

What is the worst thing that can happen in the morning? Waking up with no cereal.  That is what happened to fellow tweeter, David Berkowitz.  He was so irritated after finding out he was out of cereal that he went to Twitter to share his dismay.  Probably thinking his tweet would go unheard, Berkowitz was surprised to find Edge Shave Gel had sent him enough cereal to last for a very long time.

“I am still eating the cereal they sent to me, so the positive brand association continues,” says Berkowitz.

Since the Anti-Irritation campaign started in September 2010, Edge Shave Gel has shared their random acts of kindness with 234 tweeters giving out everything from iPads and computers to YouTube videos of dancing pandas, in an attempt to make someones day.  In only three months they had gained 1,500 Twitter followers.

The voice of Edge Shave Gel on Twitter is @EdgeShaveZone, a team of two who would seek, respond to, and relieve irritation for tweeters that used the #soirritating hashtag.  Katie Facada and Kevin DeStefan worked full time monitoring tweets of irritations in a room they call “the Zone”.  Focusing on the tweets was a full time commitment in order for the campaign to be effective.  They wanted to interact with tweeters in real time instead of having to wait for client approval.  To avoid being boring, Katie and Kevin kept their tweets honest, conversational and real.

During the campaign the team members came up with many interesting ideas to help people lower their irritations.  For instance, one lady tweeted that she is tired of her husband not putting in his hearing aids.  Well they could not send him hearing aids and there was no way make the husband turn on his aids, so they sent the wife a megaphone.  Another woman tweeted that she had voices in her head that were speaking Spanish.  Edge responded to that by sending here and English/Spanish dictionary.

Sometimes there were tweets that just could not be solved, but the team realized it’s not the prizes that count, it’s the thought.  “A lot of

To spread the word about the Anti-irritation campaign Edge went a unique route and asked the humor blog someecards to create cartoons to promote the campaign.

times we didn’t even have to give out prizes to solve irritations,” DeStefan says. “We had one computer programmer, she tweeted us saying that it was so irritating that she was having to program for old browsers. And obviously we really couldn’t do much about that irritation, so we sent her a video of a dancing panda, and that made her day.”

Before the #soirritating hashtag was created Edge set up a Hootsuite to find the most irritated tweeters and surprised them by offering them solutions.  As soon as people became more familiar with the campaign, the Edge team was able to start tweeting timely conversation topics like “What love songs are #soirritating?” for Valentine’s Day, or “What Halloween candy is #soirritating?”.

Designing the campaign on Twitter promoted the brand and also built on top of what Twitter followers have always been doing, complaining.  “We picked Twitter because we noticed that a truth about Twitter was that people were always talking about how irritated they were about things, and we have a product that matched that truth, which was anti-irritation, so that was a good place for us,” says Katie Facada. 

 

Starbucks Use of Social Media Keeps Customers Coming Back

Starbucks Use of Social Media Keeps Customers Coming Back

Starbucks is no stranger when it comes to social media campaigns.  Many of their campaigns are initiated using Twitter, Facebook and their own website.  Starbucks wants to increase brand awareness as much as possible, and they work hard to do just that.

Starbucks is a very popular place for coffee lovers worldwide.  Thousands of people go to Starbucks everyday for a quick pick-me up or just for the many varieties of coffee they sell.  In May 2009, in an attempt to get Starbucks lovers involved, Starbucks launched an online/offline campaign.  They noticed that daily people are on Facebook or Twitter posting pictures and chatting with friends about what they have been doing during the day.  Taking that into consideration, Starbucks placed pictures in major cities of the US. They then challenged fans to be the first to post those pictures on Facebook and tweet about them.  They used common knowledge of what people do daily and turned it into a game. Starbucks was sure this campaign would be successful, knowing they have 1.5 million Facebook fans and 183,000 Twitter followers.

Included in this campaign Starbucks held a contest for employees to submit headlines for future ads and also made Youtube videos about coffee experts talking about the Starbucks brand.  On the Saturday before elections were held for that year Starbucks also came out with a commercial that appeared on Saturday Night Live announcing a coffee giveaway on Election Day.  As soon as that commercial was put up on Youtube, by Tuesday it was the fourth most viewed video on Youtube.  On Twitter, Starbucks name was being mentioned every eight seconds. 

Starbucks had an advantage over competitors with this campaign because people wanted to talk about it online with their friends.  They did not have to spend millions of dollars for advertising because the millions of fans they already have on Facebook and Twitter did all the advertising for them.   According to the New York Times, this campaign was the biggest marketing effort Starbucks had undertaken.

Not only does Starbucks want to be known as fun and creative, but they also care greatly about what their fans and customers think about their customer service, as well as the coffee they sell.  On their website, www.starbucks.com, they have a link to go to their “My Starbucks Idea” page.  This page allows any Starbucks fan to give an idea on what could make their business even better.  Some of these ideas include getting free drinks on your birthday, or buying ten cups of coffee and getting the eleventh one free.  Each idea that is submitted is reviewed, then if it is a great idea it is launched.  On the website viewers can comment on any idea that has been submitted to say what they think about it.  Also, each idea will have either a check mark by it (meaning the idea has been launched), a piece of paper by it (the idea is being reviewed), or a piece of paper with a check mark on it (the idea has already been reviewed).  This lets Starbucks lovers know the status of each idea.

My Starbucks Ideas is a place for coffee lovers to chat and brainstorm new ideas to help make Starbucks the best of all coffee businesses.  Starbucks really takes each idea into consideration showing customers that their requests aren’t going unheard.  They care about the customers and want to make customer experiences at  Starbucks the best there are.