Social media has emerged so much in the past years, that it has started to become one of the most important ways to run, promote, or track your business. People use social networks everyday to talk with others about different businesses and companies, what they like about them, or what they don’t like. It is important for you as a business owner to know what people are saying about your services. Radian6 comes in great use when it comes to listening on the web. They provide you with the tools you need to monitor your business and it’s success on the many social networks there are today.
The idea behind Radian6 was formed as a way for you to be able to listen to the social web and be able to communicate with your current, or potential customers. Whether it is good or bad information, people are always talking about businesses saying what they think about the services they provide. Radian6′s tools allow you to locate each conversation your business is mentioned in online. With the help from this listening platform you have the ability to jump into the conversation with the people or you can just listen to see what is all being said about your business. You can now engage with your online community, letting your customers know you are there to help with any questions or issues they may be having. Customers of yours will enjoy the fact that you are there to help whenever they need it, this will also bring more customers your way, because people will be talking about how great your customer service is. After finding where your online community is, Radian6 then gives you the tools to analyze, measure, and report your social efforts. This way you can be sure to always remember to engage with your customers.
Each day, Radian6 pulls in every single post mentioning your business name from the various social networks. The best part is each of these posts are in real-time, giving you the opportunity to talk with these people right after they post their comment. Having the ability to see this information given to you, allows you to find out who your most influential clients are, and where they hang out online. The reason this information is important to your business is because then you can work on stopping any negative talk being said about your business. You then have the opportunity to switch negative talk around to where people are only talking about how great your services, and especially your customer service is.
Radian6′s Summary Dashboard is another convenient application that allows you to monitor all content on the web about your business in one organized place. This application also sends you automatic updates in real-time that can easily be accessed and shared with other employees. Newly featured as an easy and simple mobile application, you can now stay up-to-date with this new information while you are away from your desk. Radian6 provides you with the best results by covering all aspects of the web. Not only do they get information from all of the current social networks, but also from over 150 million blogs, over 420 video and image sharing sites, more than 25 thousand mainstream news sites, over 90 million tweets on Twitter, thousand of discussion boards, public spots on Facebook and LinkedIn groups, and millions of comments on social media posts. Every single space on the web is covered so that you can get the results you want.
On top of everything else, Radian6 also provides you with analytics to view unique visitors who have been to your website. The unique part about this is they are able to pin point the posts that are responsible for driving traffic to your website. Once you have found which posts are responsible for doing this you can put them in their own category. By keeping these unique posts in a separate category, you can periodically check to see if one of these posts resolved in a new sale or a new newsletter sign up. Also, you can set up a list of keywords for your business to track how many times those certain words are being used in search engines. The keywords also allow you to see which words are performing best with your website. If you see that some of the words you have chosen are not working very well, you can change the word and later do a comparison on which one generates the best results. Layering statistics above social media content can help to excel messaging to better fit with your businesses focus. Whether there is content that you wrote or not, these analytics help you to encourage people to view more of it.
Earlier this year in May, Radian6 was acquired by salesforce.com. The merging of these two sites creates a bridge between public conversations and Chatter. Together they provide you with everything you need to perform well in social media networks.