Posts Tagged "analytics"

Radian6-Helping Customers Listen to the Web

Social media has emerged so much in the past years, that it has started to become one of the most important ways to run, promote, or track your business.  People use social networks everyday to talk with others about different businesses and companies, what they like about them, or what they don’t like.  It is important for you as a business owner to know what people are saying about your services.  Radian6 comes in great use when it comes to listening on the web.  They provide you with the tools you need to monitor your business and it’s success on the many social networks there are today.

The idea behind Radian6 was formed as a way for you to be able to listen to the social web and be able to communicate with your current, or potential customers.  Whether it is good or bad information, people are always talking about businesses saying what they think about the services they provide.  Radian6′s tools allow you to locate each conversation your business is mentioned in online.  With the help from this listening platform you have the ability to jump into the conversation with the people or you can just listen to see what is all being said about your business.  You can now engage with your online community, letting your customers know you are there to help with any questions or issues they may be having.  Customers of yours will enjoy the fact that you are there to help whenever they need it, this will also bring more customers your way, because people will be talking about how great your customer service is.  After finding where your online community is, Radian6 then gives you the tools to analyze, measure, and report your social efforts.  This way you can be sure to always remember to engage with your customers.

Each day, Radian6 pulls in every single post mentioning your business name from the various social networks.  The best part is each of these posts are in real-time, giving you the opportunity to talk with these people right after they post their comment.  Having the ability to see this information given to you, allows you to find out who your most influential clients are, and where they hang out online.  The reason this information is important to your business is because then you can work on stopping any negative talk being said about your business.  You then have the opportunity to switch negative talk around to where people are only talking about how great your services, and especially your customer service is.

Radian6′s Summary Dashboard is another convenient application that allows you to monitor all content on the web about your business in one organized place.  This application also sends you automatic updates in real-time that can easily be accessed and shared with other employees.  Newly featured as an easy and simple mobile application, you can now stay up-to-date with this new information while you are away from your desk.  Radian6 provides you with the best results by covering all aspects of the web.  Not only do they get information from all of the current social networks, but also from over 150 million blogs, over 420 video and image sharing sites, more than 25 thousand mainstream news sites, over 90 million tweets on Twitter, thousand of discussion boards, public spots on Facebook and LinkedIn groups, and millions of comments on social media posts.  Every single space on the web is covered so that you can get the results you want.

On top of everything else, Radian6 also provides you with analytics to view unique visitors who have been to your website.  The unique part about this is they are able to pin point the posts that are responsible for driving traffic to your website.  Once you have found which posts are responsible for doing this  you can put them in their own category.  By keeping these unique posts in a separate category, you can periodically check to see if one of these posts resolved in a new sale or a new newsletter sign up.  Also, you can set up a list of keywords for your business to track how many times those certain words are being used in search engines.  The keywords also allow you to see which words are performing best with your website.  If you see that some of the words you have chosen are not working very well, you can change the word and later do a comparison on which one generates the best results.  Layering statistics above social media content can help to excel messaging to better fit with your businesses focus.  Whether there is content that you wrote or not, these analytics help you to encourage people to view more of it.

Earlier this year in May, Radian6 was acquired by salesforce.com.  The merging of these two sites creates a bridge between public conversations and Chatter.  Together they provide you with everything you need to perform well in social media networks.

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Micro Media Marketing

The sole focus for the employees at Micro Media Marketing is directed towards social media and making it work for their clients.  Micro Media Marketing works with local Hispanic brands, and eCommerce companies that are all focused on doing more with their social media marketing efforts.  Their clients need a little extra help figuring out the right direction to go in when creating social media campaigns.

When companies come to Micro Media Marketing for assistance, they outsource everything to them. They are in charge of all aspects of social media for the companies they are working with.  Each day the team is posting, blogging, or sending out messages through many social networks for each company they are doing business with.  As their plan of action for each company, they develop a strategy and look more into the brand to create a blog series that will generate more traffic to the company websites.  Another benefit they provide for people is training them in house on the best practices of social media and how to properly run social media platforms.

Micro Media Marketing runs a various number of different types of campaigns depending on the type of company they are working with.  Many of the campaigns revolve around Facebook advertisements, contests, and promotions.  When working on a Facebook advertising campaign they are extremely targeted to the demographic they want.  One client of theirs started out on Facebook with no fans at all.  They own a bedding company that sells top brand items in bedding.  Instead of just creating a campaign with different keywords that would go back to the company, they created one with keywords targeted towards their audience.  The goal was to target the people who are interested in the brands that the company sells which was mainly women, so they also targeted women in the ages of 25 to 45.  Chocolate Cake

Campaigns that they have found to be successful on Facebook are birthday campaigns.  For these campaigns, they usually post a positive message to associate with a fan wishing them Happy Birthday.  Added to the message they usually include a picture of a cake with candles or a little kid with chocolate cake all over their face.  A campaign like this is simple and has a positive affect on the company.  Another type of campaign they have noticed to get a high response rate are ‘like’ campaigns.  When running any type of these campaigns, it is very important to monitor changes.  If you are running a Facebook advertisement campaign then tweak your ads every now and then.  Do not just stick with one, change it up to see which ad gets the most response.

For many of the campaigns Micro Media Marketing runs the expected results are usually the same.  People want to get as many ‘likes’ as possible on Facebook, they want their click through rate to be high, and they want their fans to interact with them on social networks.  If a company has a lot of ‘likes’ and comments on their web pages then that will put them higher in the news feed, gaining them more visibility.  A great way to become more visible to fans is to ask questions.  This will not only build more awareness for the company, but it is also a great way to get fan interaction.

On top of running day to day tasks of each companies social media marketing strategies, Micro Media Marketing also creates a monthly report for each company showing Facebook insights and if the targeted demographic is being reached.  They also try to use links that are trackable and synced to Google analytics.  This way than can show their clients the traffic going to their site, what strategies are working the best, and which products people are most interested in.

When it comes to sending out messages to targeted audiences, the team relies mostly on Twitter. ” Twitter is cool because you don’t have to know people to interact with them and you can monitor keywords. On Facebook you can only see what people write on walls, Twitter takes it further so you can dig down and monitor key words about products, services, and company names.”  Twitter is also a good customer service tool for businesses to interact with their customers about problems they may be having.

Along with her busy schedule at Micro Media Marketing, Stephanie, founder of Micro Media Marketing, also loves to blog.  Because she has always been so interested in social media, she now shares her insights with her readers.  If there is an upcoming conference that Stephanie is going to attend she will set up a guide for other people attending the conference.  She will let them know what time each event will be and what they should expect.  After the conference is over, she does a review of what she learned and shares it on her blog.  Even though social media is constantly changing, Stephanie and her team at Micro Media Marketing stay on top of the new trends of social media to make sure their clients get the best they can offer.

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