The “Heart Friend” campaing of Zoosk

Zoosk. One of the biggest dating websites in the world. They recently came up with a new marketing campaign called “Heart Friend”. The video was so good it hit more than 14 million views in one a half month on youtube. I am sure there will more of “Heart Friend” up soon.

What made it so interesting? How did they come up with that idea? How come it went so viral, that it is already considered the best viral marketing campaign so far in 2013?

“A video that’s humorous, quirky, fun-loving, and sincerely romantic, just like our brand” says the team who created the campaign. Its cute and funny. Smart way to introduce a dating website. Zoosk hasn`t been around for a long time. They first launched in 2007. The cool thing about Zoosk is they integrate with other social networks when they serve in 25 different languages. They use gamification and popularity rankings to encourage its members.

Currently Heart Friend viral marketing campaign has millions of views throughout the social networks. It is a success. Zoosk was the fifth most popular dating app in the world and the third in the U.S in August 2012. Would Viral Marketing Campaigns help to achieve this?