Nowadays it can be hard to keep your online information private. There are so many places that are able to access all of your information while you are using the internet. Private Wifi is a startup company that is making it their goal to make sure people understand the importance of keeping your information safe. To promote the importance of online safety they ran an #ilikeprivacy Twitter Contest from July 12 to July 22. Users were able to go to Private Wifi’s Twitter page and tweet about any concerns they have about online privacy and security using the hashtag #ilikeprivacy. After doing so they were automatically entered into the contest with a chance to win an American Express gift card.
The purpose of this campaign was to try and get all people to participate in order to share with as many people as possible about how important it is to make sure your information is kept private. Online privacy has become an issue that is relevant to all internet users. They found Twitter to be the best place to promote security due to their followers ranging from privacy advocates, security experts, technology influencers and the average consumers and internet users. Private Wifi continuously encourages followers to engage with their contest, and it resulted in many contest entries.
- @IveBeenMugged, he voiced his privacy concern, “Banks selling consumers’ debit card shopping habits to 3rd parties. Broken trust & don’t know where data goes.”
- @AngelMom037 she tweeted, “I worry about buying online as my debit card # was stolen last year and used to purchase things overseas.”
- @katmagick “I really worry about public WiFi connections and how secure or unsecure, they really are.”
This campaign helped Private Wifi spread the knowledge that public wireless users are not safe on public networks with out the use of their products to keep them safe. They reached their goal of raising awareness around these privacy issues and security concerns.