As a way to get generate more traffic to their website, Food Republic has been very busy running different sweepstakes from their Facebook page and different contests through Twitter. For these social media marketing efforts they target their site readers and men 25-35+ who don’t consider themselves as foodies but are interested in food as a way to compliment their other lifestyle interests.
Each of their efforts in social media are targeted towards driving more likes and followers while also engaging deeper with their fans on what they are doing editorially. In past Facebook sweepstakes they have given away items that they have covered in their weekly editorials. For their Twitter contests they have raffled off tickets to events that they host.
In a recent sweepstakes campaign of theirs they resulted in gaining 1000+ new Facebook likes including more engaged followers on Twitter. The results from the sweepstakes allowed Food Republic to take products and events that their audiences were already interested in and provide them with a means of obtaining those objects. This also allowed them to be more engaged with their online community through all of their social networks.