Sometimes the hardest part about running any type of campaign is connecting with your targeted audience. If your company does not reach out to your targeted audience, then there is no point to your campaign. Clearspring Technologies tools are well known for connecting publishers, services, and advertisers to their targeted audiences on the social web. Their AddThis platform allows leading publishers to track digital content on the web including widgets, web pages, videos to blogs, social networks, and many more. Seamlessly integrated into Clearspring’s platform are over 300 other services that can help you to reach out to your audience.
Many advertisers have found Clearspring’s platform to be very useful when they are trying to connect with their audiences. Using this platform Clearspring accumulates information from over 200MM unique US users monthly. By using parts of their dynamic technology they then categorize that information into two different compartments, influence and intent-based audience. Advertisers then gain their targeted audience’s attention from hundreds of these compartments being combined together.
The influence based segments are people that you reach out to who share information on Facebook, Twitter, and other social networking sites. Reaching out to these type of people can easily give advertisers a ‘jump-start’ on their campaigns because there will be more people sharing news about it. By using this influenced based platform you will easily get the word out about your campaign more quickly. Social networkers sharing information about your campaign, on average influence another four of their friends or followers. Many of the companies who have used this segment for their campaigns have noticed a twenty to fifty percent upgrade in sharing information.
The intent-based segments are targeted toward the people who are looking for you and your services. With this segment you are able to reach users in all four categories of the purchasing process: awareness, interest, consideration and in-market. Reaching out to this type of audience you already know that they are interested in your product/service. Now all you need to do is blow them away with your campaign to gain them as a customer. Also, if these people have already been trying to find you, it is likely they will share with others how you reached out to them. Companies who have used this method to gain audience attention have seen a jump of a 2X-10X lift in their campaign. Putting these two segments together allows you to reach your audience in a simpler, quicker way, and also creates a viral campaign for your company. As the two different segments work together, you are sure to get the biggest response from your audience.
The tools given to you by Clearspring help to generate even more traffic to your website because of the fact you are reaching out to so many people. The hardest part can be reaching out to the people who influence others, and with the help from Clearspring’s platform that can no longer be an issue. You will be able to reach out to the audience you need, at the exact time you need them.