During the Obama vs. McCain election, Hooman TV came out with a viral video to explain the importance of youth voting in this election. To help spread the video Hooman TV partnered up with LS Interactive. Together they came up with a set of goals that they would like to see happen. Their goals: to get over three million views and 3,000 comments about the video.
To start off the campaign they went to Facebook to share the video through their newsfeeds. While sharing the video through Facebook they also targeted political oriented groups and shared a brief description about the video and also posted a link to it on the groups’ walls. Reaching out to people on Facebook was just a small section of their targeted audience. They mainly focused on getting user’s attention on Youtube. Their efforts were focused in a three pronged approach:
- They remained active when viewing the comments that were being left about the video. There were four people that actively focused on the comments and as soon as a comment was left, they would instantly respond with a comment of their own. Doing this was crucial to the campaign because it was a way to keep discussions going.
- They set up keywords that were popular in other political videos. Youtube finds videos for users based on keywords that they use, so LS Interactive searched each day during the campaign for the top political videos and matched Hooman TV’s keywords to those videos.
- They remained engaged with the blogs and other websites that had links back to their video. Because of Youtube’s link data LS Interactive was able to find out which blogs or websites added a link to the video on their page. Once they obtained that information they would go to the page and leave a comment thanking them for sharing the video with their friends and followers. Doing this created even more discussion about the video and also made Hooman TV known as active members in the online community.
At the end of the campaign, the results were even better than they had expected. Many different blogs and websites like CNET, Huffington Post, and Yelp posted about the video. They exceeded their goal of 3 million reviews and ended up with over 5 million views of the video and it also received 3,692 comments. With 3,700 user rating, the video received 4.5 stars. The team of this campaign thought out every single step and set realistic goals for themselves. Because they continued to stay active throughout the entire campaign, their goals were more than they could have hoped for.
Twitter campaigns can be interesting if the brand running the campaign knows what they are doing. One campaign ran on Twitter was run by Turkcell, a Turkish telecoms company who was trying to promote their new smartphones bundled with internet. The purpose of the campaign was to create awareness among the people who use the internet daily that would be interested in the product and spreading the word about it. The campaign was full of post-its, games, and a lot of tweets.
The campaign was generated towards Twitter users because that is where they noticed most people like to spend their time, and it is also an easy way to get messages out to the public. They also knew that heavy internet users tend to avoid banner advertising so they decided to create a live competition that would hopefully catch many user’s attention, and that is exactly what it ended up doing.
The first step they took was getting a gift box to put the phones in then decorating it with many sticky notes that had various different sayings on them. Then they used a live video feed and asked users to start uncovering the box by tweeting what the sticky notes said using the hashtag #Turkcelltweet. By using Twitter connect, tweeters were able to log into the company’s mini site to participate in the on going competition. As soon as more and more sticky notes started to uncover the box, the company started writing their campaign messages on the remaining sticky notes. The tweeters participating then voluntarily started to retweet those messages to all of their followers.
Throughout the competition, in order to keep things interesting, the company would play many games including pictionary, trivia, and word puzzles. The winners of these games played won mobile minutes and mobile data packages. Once it finally came down to the very last row of sticky notes, the company asked the tweeters to get the messages retweeted by a celebrity. Whoever was to do so first with each message was to receive one of the phones bundled with internet inside the gift box.
The competition ran for 7 days only three hours each day. During the duration of the contest they received 56,734 tweets under their hashtag and during just the first day they topped the trends list in Twitter and remained there for the next eight days. Many people joined in the fun including many celebrities with a huge amount of followers which resulted in their little tweets being spread out to over 3.6 million tweeters. This campaign generated a lot of buzz about how innovative and how much fun it was to participate in. Twitter campaigns can be difficult to master but Turkcell did a very good job at it. The uniqueness of this contest is the reason why so many people became interested in participating.
During the entire month of October, Private WiFi is running a ‘Hide Your Face’ contest through Facebook as their way of promoting National Cyber Security Month. Private WiFi wants online users to be aware of what can happen when you show your identity online. Nowadays the internet can be accessed from just about anywhere such as coffee shops, airports, and hotels. Learning how to keep your identity safe while online is important to learn.
This new Facebook contest galvanizes users to go to the Private WiFi Facebook page to upload a picture of them where their face is hidden to support keeping identities safe online. So far Facebook users have been very creative with their pictures, some of them post pictures wearing masks to hide their faces, while others are using everyday objects like a coffee cup or a notebook to cover their faces. When a user posts a picture of themselves, they must remember to tag Private WiFi so that the picture will show up on the company’s Facebook wall.
Each week during the ‘Hide Your Face’ Contest, Private WiFi will randomly choose from the winning photos and that photo chosen will be posted on their Facebook wall for everyone to see. The winner will also receive a free yearly subscription for their products. At the end of the campaign they will combine all of the photos together in a photo album. The purpose of this contest is to educate users on how to protect themselves from online security risks but they are doing it in a way that is fun and interesting for the users. Once the contest comes to an end, they will choose a grand prize winner who will receive an iPad 2.
It is interesting to see how creative Facebook users are being with this contest. There are many unique and well thought out pictures already posted that anyone would have a tough time choosing a winner. Private WiFi first started their Facebook page earlier this year and so far have close to 500 likes. Running such an innovative contest on Facebook really has caught many users attention.
Keeping nature clean and sustainable is important for our future generations. There are so many aspects on the earth that can threaten the survival of many places that are relied on by people and animals. The Nature Conservancy makes it their goal to to get people involved in saving the planet from becoming destroyed. In February of 2008 they came out with a new Facebook app to gain people’s attention on how to keep the earth healthy.
The Facebook app that they came out with was called Lil Green Patch, which was a little garden that Facebook users could tend to that showed up on their profile pages. Each time a user worked in their garden or helped friends with their gardens, they would be raising money that was donated to Nature Conservancy to help save a rain forest in Costa Rica. This app was known as not only a game, but also a business because there were around one million people daily that used Lil Green Patch.
The goal of this application was to get users involved in making a difference in nature. They wanted to show people that they really could fight global warming if they all worked together. This social media campaign was very unique in the way they made it fun for people to get involved. The application was created to focus on the environment and social change but also to show users how easy it can be to make a difference in the world.
Not much longer after this application was introduced to Facebook users, it became one of the most popular apps on Facebook. The extremely popular game created community and drive advertising impressions. It has been estimated that users of this game could of been driving up to $165,000 in advertising revenue each month.
The success of this campaign was tremendous. From the game alone, $67,000 was donated to the Conservancy which also made them the third highest non-profit organization to perform on Facebook. They also increased their impact and reach of audiences by attracting thousands of new users to become involved with the Conservancy’s cause. The money that was raised helped to preserve over 59MM square feet of Costa Rica’s rainforest, and the game also helped them in recruiting nearly 26,000 new cause members.
Kids these days do not spend nearly enough time outside, it has been said that they only spend 50 minutes a week engaging in activities outdoors. That is why the National Wildlife Federation created greenhour.org. This new website of theirs encourages parents to give their kids at least an hour outside everyday, calling it Green Hour. Their goal is to provide parents with the right tools and give them inspiration to add outdoor time into their daily life.
Children who play outdoors once a day are known to be more creative, have lower stress levels, develop stronger immune systems, and become fitter and leaner. Nowadays most kids absorb most of their time sitting in front of a computer or television and are not getting the experiences of nature they need. Not only is NWF reaching out to parents to give their children more outdoor time, but also to schools to see how they can increase outdoor time for their students. Outdoor time during school hours have been proven to higher test scores.
When NWF started this new website they reached out to every possible social network that they could. The staff first reached out to ‘mommy bloggers’ by posting comments on their blogs. Reaching out to ‘mommy bloggers’ created relationships with them as they are very influential in the social media world. The next step they took was using a social bookmarking site, stumbleupon.com, to ‘thumb up’ the website pages in order to increase their search engine ranking by adding many inbound links. The team also stayed very active on Twitter, promoting the new website. Twitter also allowed them to engage with the people they were targeting, directly letting them know how important it is to spend time outside each and every day. The final step they took to promote Green Hour was uploading the site’s content onto Kirsty.com, which is a mom oriented website.
With all of their social media efforts made, within eight months of greenhour.org going live, the National Wildlife Federation doubled their page views from 8,000 to 16,000. In that time their e-mail list also doubled going from 2,500 e-mails to 5,000. On top of those two jump in numbers, they also gained representation from ‘mommy bloggers’ all over the country. The success from this non-profit organization is beginning to become know all around making parents aware of how important it is to spend time outside.
As a brand new way to reward returning customers for their loyalty, Cleopatra’s Choice started a new Referral and Loyalty Program. This program is to show their customers how grateful they are that they not only stay loyal to their business, but also that they tell many of their friends and family members about the products they sell. Cleopatra’s Choice wanted to find a way to reward those customers who referred their products, and now they have the perfect way to do just that.
“We always knew that we had a certain group of customers that were very loyal to us and would come back to order over and over again. These same people would also rave to their friends about us generating word of mouth referrals. We always wanted to somehow reward this special group of clients and now we have the way to do it,” said Alex Keyan, CEO at Cleopatra’s Choice.
At Cleopatra’s Choice there are two things that they have always known. One, many of their customers often come back to reorder their products. Two, their customers often refer them to their friends and family because they are happy with their experiences. They wanted to extend their thank you to those customers which is now possible with their new program. The referral and loyalty program is called the Friends of Cleopatra Program. Whenever you sign up for this new program you automatically begin earning store credit that goes towards any of your future purchases. Every one dollar that is spent during your purchases will earn you 20 in-store Cleopatra points, and for every friend that is referred by you that spends a minimum of $19 will earn you $10 in-store credit to be added to your account. In order for Cleopatra’s Choice to know which friends were referred by you, you will receive a special link to post on Facebook, Twitter, or to send in e-mails. Each time the referred clicks on that link and makes a purchase, the $10 in-store credit automatically goes to your account. For every one thousand Cleopatra points you earn, you will be given two dollars of in-store credit. At any time you will be able to log into your Cleopatra’s Choice account to view how many points you have earned. Also, whenever you have enough points to earn in-store credit, you can convert those points at any given time to use during your next purchase.
Integrating a loyalty and referral program is a great idea because it gives customers a little push to continue buying products. I like how Cleopatra’s Choice made it so easy for their customers to sign up for the program. It takes little effort and not much time at all. The fact that they are rewarding their customers not only for being loyal, but also for sharing with their friends shows how dedicated Cleopatra’s Choice is to customer service. What I have also noticed is how lucrative their rewards for being a customer are. The longer you are a customer, the more you buy, or the more friends you refer allow you to receive more bigger and better prizes.
Cleopatra’s Choice knows the importance of customer service and showing customers how much they appreciate their loyalty. They understand the fact that it does not only take great products to keep customers coming back, but also great customer service. The new Referral and Loyalty Program is their way of letting customers know how much they really do care. Their customers also appreciate the fact that their loyalty is being noticed.